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Sanitary Protection in the US

  • February 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

In 2016, sanitary protection posted retail value growth of 2% at current prices to reach USD3.1 billion. Retail volume sales grew by 1%.

Euromonitor International’s Sanitary Protection in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in the US
SANITARY PROTECTION IN THE US
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Kimberly-Clark Corp in Tissue and Hygiene (usa)
Strategic Direction
Summary 1 Kimberly-Clark Corp: Key Facts
Summary 2 Kimberly-Clark Corp: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark Corp: Competitive Position 2016
Procter and Gamble Co, the in Tissue and Hygiene (usa)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Co, The: Key Facts
Summary 5 Procter and Gamble Co, The: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble Co, The: Competitive Position 2016
Executive Summary
Tissue and Hygiene Posts Slow But Steady Growth
Dawn of "smart" Restrooms in Away-from-home Tissue
Large Domestic Companies Continue To Have Outsized Influence on Tissue and Hygiene Landscape
Internet Retailing in the Ascendant
Slow Growth on the Horizon
Key Trends and Developments
"premiumisation" Picking Up Steam in Hygiene
Adult Incontinence Enjoys Rapid Growth
Price Point Imperative To Millennial Consumers
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources












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