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Direct Selling in Hungary

  • January 2017
  • 37 pages
  • Euromonitor International
Report ID: 550639


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There is a new, strict regulation on banning the offer of credit by direct sellers. It came into force in January 2016 and it is to filter out operators constantly misleading customers with promises that misrepresent the financial burden of their impulse purchases during product shows. This law is an especially important step to protect older, more-naive consumers from pushy direct selling agents. It is also designed to improve the overall perception of the channel, with some positive...

Euromonitor International’s Direct Selling in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Use five-year forecasts to assess how the market is predicted to develop.

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