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Ear Care in Finland

  • April 2013
  • -
  • Euromonitor International
  • -
  • 29 pages

Ear care increased by 3% in current value terms in 2012, reaching €0.4 million. This healthy growth stemmed from the new launch of Orodrops by Orion in March 2012, which was the first product of its kind to treat ear ache which was distributed at a national level. The introduction of the new product was backed up with active advertising on television. This was a significant launch, as previously there were only a few brands available in ear care, which were meant keep the ear canals clear of...

Euromonitor International's Ear Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ear Care in Finland
EAR CARE IN FINLAND
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Orion Oyj in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 1 Orion Oyj: Key Facts
Summary 2 Orion Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Orion Oyj: Competitive Position 2012
Executive Summary
Economic Downturn Challenges Growth
Demand for Trendy Products
Tightening Competition
Internet Chemists/pharmacies See An Increase in Sales
Modest, Albeit Steady Growth Is Expected
Key Trends and Developments
Finnish Economy Under Threat
Demographic Changes To Be Considered
Vitamins and Dietary Supplements Faces Strong Competition and Negative Publicity
Obesity and Excess Weight Drive Sales
Internet Chemists/pharmacies Are Liberalised
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 4 OTC-Switches 2009-2012
Sources
Summary 5 Research Sources












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