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Internet Retailing in Norway

  • January 2016
  • -
  • Euromonitor International
  • -
  • 48 pages

The popularity of smartphones continued to grow strongly in Norway in 2015, with this being a major factor behind the continuing robust growth of internet retailing. According to Medie Norge, 84% of Norwegians over the age of 15 owned a smartphone at the end of the first quarter of 2015, equating to an increase of 38 percentage points since 2010 and five percentage points since the beginning of 2014. In addition to stronger ownership, smartphone technology has made great strides over the last...

Euromonitor International's Internet Retailing in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Internet Retailing in Norway
INTERNET RETAILING IN NORWAY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2010-2015
Table 2 Internet Retailing by Category: % Value Growth 2010-2015
Table 3 Internet Retailing GBO Company Shares: % Value 2011-2015
Table 4 Internet Retailing GBN Brand Shares: % Value 2012-2015
Table 5 Internet Retailing Forecasts by Category: Value 2015-2020
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Adams Matkasse As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
Summary 1 Adams Matkasse AS: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
Summary 2 Adams Matkasse AS: Competitive Position 2015
Elkjøp Norge As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Elkjøp Norge AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
Summary 4 Elkjøp Norge AS: Competitive Position 2015
Komplett As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
Summary 5 Komplett AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 6 Komplett AS: Private Label Portfolio
Competitive Positioning
Summary 7 Komplett AS: Competitive Position 2015
Norgesgruppen Asa in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
Summary 8 Norgesgruppen ASA: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 9 Norgesgruppen ASA: Private Label Portfolio
Competitive Positioning
Summary 10 Norgesgruppen ASA: Competitive Position 2015
Vinmonopolet As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
Summary 11 Vinmonopolet AS: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
Summary 12 Vinmonopolet AS: Competitive Position 2015
Xxl Sport and Villmark As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
Summary 13 XXL Sport and Villmark AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
Summary 14 XXL Sport and Villmark AS: Competitive Position 2015
Executive Summary
Retailing Posts Slower Growth in 2015
Pricing A Key Battleground
Non-grocery Specialists the Strongest Performers
Grocery Retailers Continue To Dominate
Solid Performance Expected Over the Forecast Period
Key Trends and Developments
Cracks Appear in the Norwegian Economy
Price Wars Shaping Retail Channels
Internet Key To Market Developments
Operating Environment
Informal Retailing
Opening Hours
Summary 15 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 9 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 10 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 13 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 20 Retailing GBO Company Shares: % Value 2011-2015
Table 21 Retailing GBN Brand Shares: % Value 2012-2015
Table 22 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 23 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 25 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 16 Research Sources












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