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Non-Grocery Retailers in Kenya

  • June 2014
  • -
  • Euromonitor International
  • -
  • 33 pages

Non-grocery retailing in Kenya recorded strong growth during 2013 thanks in particular to the expansion of international retail chains in apparel and footwear specialist retailers such as Woolworths, while the entry of footwear specialist retailer Clarks, improved infrastructure and growth in the housing market combined with rising disposable income levels among Kenya’s middle class and the development of more sophisticated tastes to boost demand for the products offered by non-grocery retailers...

Euromonitor International’s Non-Grocery Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Specialist Retailers, Electronics and Appliance Specialist Retailers, Health and Beauty Specialist Retailers, Home and Garden Specialist Retailers, Leisure and Personal Goods Specialist Retailers, Mixed Retailers, Other Non-Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Non-Grocery Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Non-Grocery Retailers in Kenya
NON-GROCERY RETAILERS IN KENYA
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 1 Non-Grocery Retailers: Mr Price, View 1, Apparel and Footwear Specialist Retailers
Chart 2 Non-Grocery Retailers: Mr Price, View 2, Apparel and Footwear Specialist Retailers
Chart 3 Non-Grocery Retailers: Bata, Apparel and Footwear Specialist Retailers
Channel Data
Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Deacons Kenya Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 1 Deacons Kenya Ltd: Key Facts
Summary 2 Deacons Kenya Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Deacons Kenya Ltd: Competitive Position 2013
Tile and Carpet Centre in Retailing (kenya)
Strategic Direction
Key Facts
Summary 4 Tile and Carpet Centre: Key Facts
Summary 5 Tile and Carpet Centre: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 6 Tile and Carpet Centre: Competitive Position 2013
Executive Summary
Retailing in Kenya Continues To Expand
Formal Retailing Growing While Informal Retailing Maintains A Strong Position
Change in the Range of Products Stocked by Grocery Retailers
Aggressive Competition Promotes Great Innovation Among Retailers
Strong Growth Expected in Retailing Over the Forecast Period
Key Trends and Developments
Kenya's Economic Outlook and Income Growth
Government Regulation Offers Minimal Growth Benefits To Modern Retailers
Rapid Expansion of Formal Supermarkets Squeezes the Small Traders From Retail
Changing Consumer Trends
Market Indicators
Table 15 Employment in Retailing 2008-2013
Market Data
Table 16 Sales in Retailing by Channel: Value 2008-2013
Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
Table 23 Retailing Company Shares: % Value 2009-2013
Table 24 Retailing Brand Shares: % Value 2010-2013
Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Appendix
Operating Environment
Cash and Carry and Discounters
Definitions
Sources
Summary 7 Research Sources












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