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Non-Store Retailing in Kenya

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Growing mobile penetration in Kenya and increased infrastructure development by telecommunication companies to provide internet services and affordable internet services promoted internet retailing over the review period. In addition, a growing young population which is tech-savvy, as well as increased marketing and educational campaigns by internet retailing companies, helped spur growth in 2015.

Euromonitor International's Non-Store Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Direct Selling, Homeshopping, Internet Pure Play Retailers, Internet Retailing, Mobile Internet Retailing, Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Non-Store Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Non-Store Retailing in Kenya
NON-STORE RETAILING IN KENYA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 2 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 3 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 4 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 5 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 6 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Executive Summary
Retailing Continues To Grow in Kenya
Growing International Interest Boosts Retail Growth in Kenya
Grocery Retailers Widen Their Product Portfolio To Improve Margins
Local Companies Maintain Market Leadership in 2015
Strong Growth Expected Over the Forecast Period
Key Trends and Developments
the Positive Economic Environment Continues To Boost Retailing Value Sales
the Burgeoning Middle Class Spurs Retail Growth in Kenya
the Growth of Internet Retailing Is Set To Positively Impact Retail Sales
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 9 Sales in Store-Based Retailing by Channel: Value 2010-2015
Table 10 Store-Based Retailing Outlets by Channel: Units 2010-2015
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 13 Retailing GBO Company Shares: % Value 2011-2015
Table 14 Retailing GBN Brand Shares: % Value 2012-2015
Table 15 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 16 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 17 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 18 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 19 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 20 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 21 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 22 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 23 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 2 Research Sources












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