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Vitamins and Dietary Supplements in Kazakhstan

  • September 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Vitamins and dietary supplements are not generally considered to be essential consumer health products and as 2016 saw many consumers in Kazakhstan suffering from decreased purchasing power after the devaluations of the exchange value of the tenge in 2014 and 2015, vitamins and dietary supplements was a consumer health category on which consumers sought to save money as their finances deteriorated.

Euromonitor International’s Vitamins and Dietary Supplements in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Kazakhstan
VITAMINS AND DIETARY SUPPLEMENTS IN KAZAKHSTAN
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Himpharm Ao in Consumer Health (kazakhstan)
Strategic Direction
Key Facts
Summary 1 Himpharm AO: Key Facts
Summary 2 Himpharm AO: Operational Indicators
Competitive Positioning
Summary 3 Himpharm AO: Competitive Position 2016
Oriflame Kazakhstan Too in Consumer Health (kazakhstan)
Strategic Direction
Key Facts
Summary 4 Oriflame Kazakhstan TOO: Key Facts
Summary 5 Oriflame Kazakhstan TOO: Operational Indicators
Competitive Positioning
Summary 6 Oriflame Kazakhstan TOO: Competitive Position 2016
Sanofi-aventis Kazakhstan Too in Consumer Health (kazakhstan)
Strategic Direction
Key Facts
Summary 7 Sanofi-Kazakhstan TOO: Key Facts
Summary 8 Sanofi-Kazakhstan TOO: Operational Indicators
Competitive Positioning
Summary 9 Sanofi-Kazakhstan TOO: Competitive Position 2016
Unipharm Inc in Consumer Health (kazakhstan)
Strategic Direction
Key Facts
Summary 10 Unipharm Inc: Key Facts
Summary 11 Unipharm Inc: Operational Indicators
Competitive Positioning
Summary 12 Unipharm Inc: Competitive Position 2016
Executive Summary
Consumer Health Generates More Stable Performance in 2016
High Demand Is Observed for Economy Consumer Health Brands
Consumer Health Is Dominated by International Manufacturers
Chemists/pharmacies Remains the Largest Distribution Channel for Consumer Health
Positive Outlook for Consumer Health Products Over the Forecast Period
Key Trends and Developments
Governmental Concerns About the Affordability of Pharmaceutical Products
Government Initiatives To Reduce the Presence of Imported Medicines
the United Consumer Health Market Between Kazakhstan, Russia, Belarus, Kyrgyzstan and Armenia
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 13 Research Sources












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