Global E-mail Marketing Industry

• Publication date: April 2012
• Report size: 458 pages

This report analyzes the worldwide markets for E-mail Marketing in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 167 companies including many key and niche players such as Lyris, Inc., Constant Cont...

This report analyzes the worldwide markets for E-mail Marketing in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 167 companies including many key and niche players such as Lyris, Inc., Constant Contact®, Inc., Epsilon Data Management, LLC, e-Dialog, Inc., eCircle Ltd., Emailvision, Inc., ExactTarget, Inc., iContact Corporation, MyEmma, StreamSend, Silverpop Systems, Inc., SimplyCast.com, StrongMail Systems, Inc., Topica, Inc., and Vertical Response, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Global Online Advertising Industry

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. GLOBAL INDUSTRY OVERVIEW II-1
A Prelude II-1
Market Dynamics II-1
Table 1: Worldwide Advertising Market (2010): Percentage
Breakdown by Media -Television, Newspapers & Magazines,
Internet, Radio, Outdoor & Others and Cinema (includes
corresponding Graph/Chart) II-2

Table 2: Top Email Advertising Modes (2009) (includes
corresponding Graph/Chart) II-2
Competition in the Online Marketing Space II-3
Table 3: Top 10 North American Email Marketing Companies
(2011): Ranking Based on Overall Performance Criteria II-3
Table 4: Top 10 Social Networking Websites (Mar 2011): Ranked
by Number of Visits (includes corresponding Graph/Chart) II-3
Table 5: Global Online Search Market (2Q 2010): Percentage
Breakdown of Market Share by Leading Service Providers -
Google, Yahoo!, Microsoft and Others (includes corresponding
Graph/Chart) II-4

Table 6: Global Mobile Web Browsing Market (2009): Percentage
Breakdown by Leading Device Type - Android, BlackBerry, Brew,
iPhone, Java ME, Palm, Symbian, and Windows Mobile (includes
corresponding Graph/Chart) II-4
Email Marketing Makes a Comeback During Recession II-4
Email Marketing Budgets Expand Post Financial Crisis II-5
Smartphones Emerge as Winners Amid Recession II-5
Factors Influencing Industry Prospects II-6
Growth Drivers II-6
Internet Usage - Increasing by the Day II-6
Table 7: Number of Business Email Users Worldwide (2008 &
2010): Breakdown by Geographic Regions - North America,
Asia, Other Americas, Europe, Africa and Oceania (includes
corresponding Graph/Chart) II-6

Table 8: Global Internet Usage (2005-2010): Annual
Breakdown by Number of Users (Users in Million) (includes
corresponding Graph/Chart) II-7

Table 9: Global Internet Penetration Rates (2010):
Percentage Breakdown by Leading Geographic Regions - North
America, Oceania, Europe, Latin America, Middle East, Asia
and Africa (includes corresponding Graph/Chart) II-7

Table 10: World Internet Usage (2010): Percentage Share
Breakdown by Top 10 Countries -China, US, Japan, India,
Brazil, Germany, Russia, UK, France, Nigeria and Others
(includes corresponding Graph/Chart) II-8
Cost Advantage and Campaign Tracking II-8
Table 11: Commonly Used Tracking Metrics for Email
Marketing (2011): Percentage Breakdown by Organizations
Using the Metrics (includes corresponding Graph/Chart) II-9
Retention Email II-9
Table 12: Email Marketing Spend in the US (2010 and 2013):
Percentage Share Breakdown by Major Types -Retention
Marketing, Acquisition Marketing and Transactional Email
(includes corresponding Graph/Chart) II-10
Data Integration II-10
Ad-Supported Newsletter Spending II-10
Improvements in IM and Email Technology II-10
Social Network Spending II-10
Table 13: Worldwide Online Social Network Ad Spending in
US$ Million for Years 2006 through 2011 (includes
corresponding Graph/Chart) II-11
Customer Relationship Management II-11
Integrated Campaigns II-11
Newsletter II-11
Internet Direct Mail II-11
Customer Acquisition II-12
Market Restraints II-12
Lack of Familiarity with Email Marketing II-12
Inadequate Technical Expertise II-12
Problems Faced by Service Providers in Monetizing Media
Campaigns II-12
Limited Budgets II-13
Table 14: Allocation of Email Marketing in Total Marketing
Budget (2009): Percentage Breakdown by Organization Size
(includes corresponding Graph/Chart) II-13
Critical Elements of Email Marketing II-13
More to Email Marketing than Just Sales Increase II-13

2. MARKET TRENDS & ISSUES II-14
Growing Frequency of Email Marketing II-14
Table 15: Popularity of Email Marketing Versus Other
Advertising Modes (includes corresponding Graph/Chart) II-14
Social Media Interactions - An Unstructured Wealth of Information II-14
Marketers Yet to Leverage Email Marketing to the Fullest II-15
Tailored Marketing Emails for Smarter Customer Engagement II-15
Marketers Switching to ESPs to Compensate for Staffing Losses II-15
Behavioral Targeting - An Out-of-Box Service II-15
Marketing Budgets Moving Online II-16
Shift towards Relevant Messaging II-16
Group Commerce - A New Trend in Email Marketing II-16
Increasing Move Towards Adoption of Automation II-16
Growing Usage of Integrated Marketing Programs II-17
Focus on List Hygiene Factors II-17
Mobile Email Marketing to Emerge as Mainstream Option II-17
Table 16: Mobile Internet Penetration Rate in Overall Mobile
Phone User Base for Select Countries for the Year 2008
(includes corresponding Graph/Chart) II-17
Top Mobile Internet Activity Among Customers in Select
Regions - BRIC (Brazil, Russia, India and China), United
States, and Europe II-18
Video Email Marketing Riding the Popularity Wave II-18
Table 17: Benefits from Video Email Services for Email
Marketing Business (2010) (includes corresponding Graph/
Chart) II-18
Table 18: Percentage Breakdown of Popular Video Email Uses by
Small Business Enterprises (2010) (includes corresponding
Graph/Chart) II-19
Other Trends II-19

3. EMAIL MARKETING AND BRAND LOYALTY II-20
Email Marketing Helping to Generate Brand Loyalty II-20
Email Marketing- Keeping Customers Informed II-20
Social Media and Email Marketing- A Potent Combination II-21

4. SERVICE OVERVIEW II-22
Definition II-22
Features II-22
Forms II-22
Direct Email II-22
Retention Email II-22
Third Party Advertising II-23
Types II-23
Conquest emails II-23
Conversion emails II-23
Loyalty emails II-23
Opt-In Email Advertising II-23
Viral Marketing II-24
Advantages II-24
Reach II-24
Cost Effectiveness II-24
Speed II-24
Versatility II-24
High-Response Rate II-24
Immediacy II-24
Segmentation and Targeting II-25
Completely Trackable II-25
Profit-Making Potential II-25
Relation Management II-25
Environment Friendly II-25
Targeted II-25
Disadvantages II-25
What is Spam? II-25
Table 19: Main Spam Mail Varieties (2009): Percentage
Breakdown by Brand Promotion Emails, Internet Services,
Financial Services, Adult emails, Scams and Others (includes
corresponding Graph/Chart) II-26
Solutions for Combating Spam II-26
Direct Email II-26
Technological Options II-26
Self-Regulation II-26
Legislation II-27
Email Marketing Software II-27
Features II-27
Advantages II-27
Email Marketing Campaign: Requisites II-28
Planning II-28
Determination of Objectives and Addressing Expectations II-28
Data Preparation and Target Audience II-28
Measuring and Managing Data II-29
Ascertaining Effectiveness of Email Marketing II-29
Email Testing Parameters II-29
‘From’ Field II-29
Subject Line II-29
Layout II-29
Copy Length II-30
Time, Frequency and Day Testing II-30
Testing Processes II-30
A/B split test II-30
Random test II-30
Email Marketing Metrics II-30
Open Rates II-30
Average Opens per Opener II-30
Opens per Opener II-31
Unique Open Rate II-31
Table 20: Industry/Institutions with Highest Unique Open
Rates for Email Marketing (2008) (includes corresponding
Graph/Chart) II-31
Click Rates II-32
Table 21: Email Marketing Click Rates by Number of Links
(includes corresponding Graph/Chart) II-32
Average Total Click-through Rates II-32
Table 22: Industry/Institutions with Highest Click-through
Rates for Email Marketing (2008) (includes corresponding
Graph/Chart) II-32
Delivery Rate II-33
Table 23: Delivery Rate of Emails (2009): Percentage of
Bounce Mails by Mailing Frequency (includes corresponding
Graph/Chart) II-33
Measured Open Rate II-33
Click-to-Open Rate II-33
Click-through Rate or Average Clicks per Clicker II-33
Bounce Rate II-33
Spam Complaint Rate II-34
Unsubscribe Rate II-34

5. SERVICE INTRODUCTIONS/INNOVATIONS II-35
Amazon Launches Simple Email Service (SES) as Email Marketing
Tool II-35
iCubes Unveils iCubes Mobile Application II-35
ExactTarget Introduces Real-Time A/B Testing Tool II-35
Lyris Releases Upgraded Email Marketing Software, ListManager 11 II-35
Campaigner Introduces Free Email Marketing Service in Canadian
Market II-35
icontact Launches Email Marketing Application for Android
Smartphone in the US II-36
iContact Unveils iContact for Salesforce Enterprise Cloud
Computing Platform II-36
Chroma Creative Launches Email Marketing Program II-36
Implix Introduces GetResponse360 Email Marketing Service II-37
Radiant Systems Unveils Customer Connect II-37
Left Behind Games Launches Panoptic Email Marketing Campaign II-37
Emailvision to Introduce New Campaign Commander™ Features II-37
Campaigner Launches Email Marketing Software on Intuit App Center II-38
Delivra Unveils Email Marketing Master Certification Program II-38
e-Dialog Introduces New Features in Insight Builder™ Solution II-38
StreamSend Introduces Email Analyzer II-39
VerticalResponse Introduces Email Creation Upgrade II-39
Pure360 Introduces Advanced Version of PureResponse Email
Marketing Software II-39
eCircle Introduces New Version of eC-messenger Email Software II-40
eCircle Launches SpoilMeNow.co.uk Lead Generation Website II-40
Delivra Introduces Email Marketing Capabilities II-40
ActiveCampaign Unveils Email Marketing Software Advanced Version II-41
Deluxe Launches EasyContact(SM) Email Marketing Software II-41
e-Dialog Introduces Precision Central™7.5 Email Tools II-42
Emailvision Integrates Campaign Commander Email Marketing
Framework with Salesforce.com II-42
Email Data Source Introduces Alerts Web-Based Module II-42
e-Dialog Introduces Precision Central Version 7.0 II-43
BrightDoor Teams with VerticalResponse to Provide Integrated
Email Marketing II-43
Implix Launches GetResponse 6.0 Email Marketing Solution II-44
Benchmark Launches API to Simplify Information Exchange with
Other Web Sites II-45
XL Technologies Incorporates Twitter Attributes into
eCampaignPro™ Email Marketing Services II-45
Campaigner Debuts StartUp! Services for Small Businesses II-46
US Auto Parts Implements Tableau Software II-46
Clash-Media Introduces Extended Email Marketing Service under
Proactive Online Lead Generation II-46
eCircle Launches Brands2Win.co.uk Lead Generation Site II-47
Innovyx Introduces Dialogue 1to1 Version 6.0 II-47
VerticalResponse Unveils VerticalResponse for Non-Profits II-48
StrongMail Systems Introduces StrongMail® Message Studio
Express Bundle II-48
Lyris Introduces New Version of Lyris HQ II-48
Mailworkz Introduces Free Email-Marketing-4-Life II-49
Emailvision Introduces New Campaign Commander™ 7 Version II-49
RatePoint Unveils Feature Improvements in Email Marketing
Solutions II-49
Yesmail Introduces New Module for Emails Marketing II-50
Cenicola-Helvin Launches BannerMailer, Emails Marketing and
Newsletter Management System II-50
Microsoft Office Live Small Business Introduces Web Service
with Enhancements and New Features II-51
JangoMail Introduces Improved Reporting Features to Web-Based
Solution II-51
CSG Systems Unveils Precision Email Application II-52

6. RECENT INDUSTRY ACTIVITY II-53
DG3 Acquires Ace Group, an e-marketing Solutions Provider II-53
VerticalResponse Announces Product Integration with vBulletin II-53
NTT Communications and ExactTarget Introduce CoTweet in Japan II-53
TA Associates Snaps Up Majority Stake in eCircle II-54
Thomas Cook UK & Ireland Selects e-Dialog to Implement
Customer Email Campaigns II-54
Experian Takes Over A-Care Systems II-54
MediaTrust Snaps Up Kenzei LLC II-55
eCircle Undertakes 2018 FIFA World Cup Email Marketing Operation II-55
VeriSign Enters into Collaboration with RatePoint II-55
Pizza Patron Enters into Strategic Collaboration with Fishbowl
Marketing II-56
Democrasoft and iContact Sign Marketing Agreement II-56
Goodmail Systems Enters into Collaboration with Liveclicker II-57
Mansell Group Acquires WhatCounts II-57
IBM Takes Over Unica II-57
Bite Communications Acquires OneXeno II-58
ExactTarget Purchases mPath Global II-58
StrongMail Takes Over Magnetik and Conversea Marketing II-58
Responsys Acquires Eservices Group II-59
Constant Contact Takes Over NutshellMail II-59
Riverside Acquires Mansell Group II-59
theSkinnyScoop Partners with Constant Contact II-59
StrongMail Integrates Email Marketing Solution with SAP® CRM II-60
Alliance Data Systems Signs Email Marketing Agreement with La
Quinta II-60
Vertical Response Partners with Grand River II-61
Sacramento Metro Chamber and StreamSend Collaborate with Metro
Chamber II-61
Unica Acquires Pivotal Veracity II-61
ExactTarget Takes Over CoTweet II-62
Asda Enters into Partnership with eCircle II-62
Mars Drinks Deploys GSI E-Commerce Solution II-62
Betfair Announces Selection of smartFOCUS II-63
Dave & Buster’s Signs Agreement with ExactTarget II-63
Mansell Group Acquires Premiere Global Services Email
Marketing Operations II-63
Responsys Takes Over Smith-Harmon II-64
Alliance Data Systems Signs Marketing Agreement with Reed
Business Information II-64
GSI Inks Multiyear Agreement with CPWM II-64
Visionamics Selects TransMedia Group Services II-65
Yesmail Inks New Partnership Agreement with ShareThis II-65
Stressdesign Establishes New Subsidiary AXNT II-66
Hawaiian Airlines Selects Sapient as Direct Marketing Partner II-66
RatePoint Enters into Partnership Agreement with Parallels II-66
ReferenceUSA Renamed as ReferenceGROUP II-67
Experian CheetahMail Bags emails Marketing Contract from T-Mobile II-67
StrongMail Selects Curve Interactive as Creative Partner Agency II-67
Lyris Completes Acquisition of Facultas II-68
British Museum Company Selects Lyris HQ for Optimization of
Email Marketing II-68
MobiVentures Takes over Purepromoter II-68
Mansell Group Acquires Sevista II-69
GSI Commerce Secures Multiyear Contract from Toys “R” Us II-69
StrongMail Selects Curve Interactive as Creative Partner Agency II-69
Cable Shopping Network Deploys ExactTarget for Omniture II-70
Mobivox Selects ClickSquared for emails Solutions II-70
Premiere Global Selects FioranoMQ II-70
Q Interactive Acquires Postmaster Direct II-71
eWayDirect and Dydacomp Partner to Launch Email Marketing and
SEO Services II-71
Majestic Realty Selects Microsoft for CRM-Integrated Email
Marketing Platform II-71
GlowHost.com Acquires DataCities.com II-72
Sitebrand Collaborates with Silverpop II-72
Blue Sky Factory Acquires nTarget II-73
GSI Commerce Acquires e-Dialog II-73
Heavy Metal Acquires Options Media Group Holdings II-73
JangoMail Launches Google Analytics Integration Feature II-73
North Bridge Growth Equity Acquires IMN II-73
Options Media Group Holdings Acquires Options Acquisition Sub II-74
American Apparel Deploys Lyris’ ListManager Email Marketing
Solutions II-74
Return Path Takes Over Habeas II-74
StreamSend Collaborates with Loan Choice Direct II-74
Macmillan Publishers Chooses Silverpop to Promote Global Email
Marketing II-75
Lexnet Consulting Group Integrates StrongMail and Microsoft II-75
Cozi Selects StrongMail Systems II-75

7. FOCUS ON SELECT GLOBAL PLAYERS II-77
Lyris, Inc. (USA) II-77
Constant Contact®, Inc. (USA) II-77
Epsilon Data Management, LLC (USA) II-77
e-Dialog, Inc. (USA) II-78
eCircle Ltd. (UK) II-78
Emailvision, Inc. (USA) II-78
ExactTarget, Inc. (USA) II-79
iContact Corporation (USA) II-79
MyEmma (USA) II-80
StreamSend (USA) II-80
Silverpop Systems, Inc. (USA) II-80
SimplyCast.com (Canada) II-80
StrongMail Systems, Inc. (USA) II-80
Topica, Inc. (USA) II-81
Vertical Response, Inc. (USA) II-81

8. GLOBAL MARKET PERSPECTIVE II-82
Table 24: World Recent Past, Current & Future Analysis for
Email Marketing by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-82

Table 25: World Historic Review for Email Marketing by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-83

Table 26: World 15-Year Perspective for Email Marketing by
Geographic Region - Percentage Breakdown of Dollar Revenues
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Rest of World Markets for Years 2003, 2010 and 2017
(includes corresponding Graph/Chart) II-84


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
US Email Usage Pointers III-1
Market Statistics III-1
Table 27: Top Email Clients in US (2009): Percentage
Breakdown by Outlook 2000, 2003, Express, Yahoo! Mail,
Hotmail, Outlook 2007, Apple Mail 3, Gmail, IPhone 2.0,
Apple Mail 2, Lotus Notes 6-7 and AOL Desktop 9.1 (includes
corresponding Graph/Chart) III-1

Table 28: Preferred Modes of Email Communication in North
America (2008): Percentage Breakdown for Email, Video
Conferencing, Instant Messaging, Text Messages/ SMS and Web
Conferences/Meetings (includes corresponding Graph/Chart) III-2
Email Marketing Registers High Adoption Rate Amidst Recession III-2
US Online Advertising - Taking a Breather from Economic
Downturn III-2
Emerging Trends in Email Marketing Volumes III-3
Email to Remain a Strong Marketing Channel III-3
Email Marketing Spending - Growth Oriented III-3
Ad Spending on Online Social Network Services to Expand III-4
Table 29: US Online Social Network Ad Spending in US$
Billion for Years 2008 through 2012 (includes
corresponding Graph/Chart) III-4
B2C Segment to Account for Larger Share of Spend III-4
Services and Integration to Drive Growth III-4
Nontraditional Providers to Capture Higher Portion of Email
Budget III-4
Cost Per Revenue - A New Metric in Digital Marketing III-5
Table 30: US Online Ad Revenues (2007-2009): Percentage
Breakdown of Revenues by Pricing Models - Performance
Pricing Model, CPM Pricing Model and Hybrid Pricing Model
(includes corresponding Graph/Chart) III-5
CAN-SPAM Compliance III-5
US CAN-SPAM Act Commercial Email Sender Requirements III-6
Leveraging Overseas Opportunities III-6
Select Regional Players III-6
B.Market Analytics III-8
Table 31: US Recent Past, Current & Future Analysis for
Email Marketing Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-8

Table 32: US Historic Review for Email Marketing Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008(includes corresponding Graph/Chart) III-9

2. CANADA III-10
Market Analytics III-10
Table 33: Canadian Recent Past, Current & Future Analysis
for Email Marketing Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) III-10

Table 34: Canadian Historic Review for Email Marketing
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-11

3. JAPAN III-12
Market Analytics III-12
Table 35: Japanese Recent Past, Current & Future Analysis
for Email Marketing Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) III-12

Table 36: Japanese Historic Review for Email Marketing
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-13

4. EUROPE III-14
A.Market Analysis III-14
Regulatory Environment in Europe/UK III-14
European Online Market Skyrockets III-14
Table 37: Internet Penetration in Western Europe (2010):
Percentage Breakdown of Usage by Age Groups - 18-24 and
25-34 during Time of week - Weekdays and Weekends
(includes corresponding Graph/Chart) III-14
Internet Penetration in Western Europe (2010): Ranking of
Popular Online Activities III-15
How Do Marketers Benefit from Online Advertising? III-15
Online Ad Spend Across Europe III-15
Table 38: European Social Networking (2010): Percentage
of Social Networking Site Users by Leading Countries -UK,
Spain, Portugal, Denmark, Italy, Belgium, Germany,
Ireland, Finland, Sweden, Switzerland, France, Russia,
Netherlands, Norway and Austria (includes corresponding
Graph/Chart) III-16
The United Kingdom III-16
Top 10 Email Marketing Companies in UK (2010) III-16
Email Marketing Witnesses High Growth III-17
Table 39: UK Internet Penetration (2008- 2015) - Number
of Internet Users (In Million) (includes corresponding
Graph/Chart) III-17
UK Internet Penetration (2010): Ranked by Popular Online
Activities III-17
Online Advertising in UK Market- An Overview III-18
Table 40: UK Online Advertising Industry (2008):
Percentage Breakdown of Online Advertising Spends by
Industries - Recruitment, Automotive, Property,
Technology, Finance, Entertainment, Telecom, Travel &
Transport, Consumer Goods, Retail and Others (includes
corresponding Graph/Chart) III-18
Emerging Trends in UK Email Marketing Industry III-18
Dynamic Content III-19
Remarketing Messages III-19
Operational Messages III-19
Impact of Recession on Email Marketing in Europe III-19
Analytics Boost Marketing Returns III-19
Emerging Trends in European Wireless Email III-20
Select Regional Players III-20
B.Market Analytics III-21
Table 41: European Recent Past, Current & Future Analysis
for Email Marketing by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-21

Table 42: European Historic Review for Email Marketing by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed by
Annual Revenue Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-22

Table 43: European 15-Year Perspective for Email Marketing
by Geographic Region - Percentage Breakdown of Dollar
Spending for France, Germany, Italy, UK, Spain, Russia and
Rest of Europe Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-23

5. ASIA-PACIFIC III-24
A.Market Analysis III-24
Underutilized Potential for Email Marketing III-24
Existence of Multiple Languages III-24
The Issue of Spam/Junk Mail III-24
Airline Industry - The Lone Winner III-24
Online Advertising in Asia-Pacific Mostly Resilient to
Recent Recession III-25
Enterprise Mobility Drives the Mobile email Market III-25
Table 44: Asia-Pacific Mobile Email Sector (2008): Number
of Mobile Phone Users (in %) Accessing Emails through
Mobile Phone for Select Countries - China, Hong Kong,
Japan, and Australia (includes corresponding Graph/Chart) III-25
Indian Email Marketing- A Nascent Concept III-26
Table 45: Online Consumer Behavior in India (2008):
Percentage Share Breakdown by Online Activities - Email,
Chatting, Information Searches, Entertainment and
E-Commerce for Different Consumer Categories (includes
corresponding Graph/Chart) III-26
China- Home to One of the World’s Largest Internet User
Population III-27
Table 46: Internet Usage in China (2005-2010): Breakdown by
Number of Internet Users, Population and Percentage
Penetration of Users (includes corresponding Graph/Chart) III-28

Table 47: A Glimpse of Demographic Proclivity Towards
Internet (includes corresponding Graph/Chart) III-28
China Relaxes 10-month Long Ban on Internet III-29
B.Market Analytics III-29
Table 48: Asia-Pacific Recent Past, Current & Future
Analysis for Email Marketing Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-29

Table 49: Asia-Pacific Historic Review for Email Marketing
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-30

6. REST OF WORLD III-31
Market Analytics III-31
Table 50: Rest of World Recent Past, Current & Future
Analysis for Email Marketing Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) III-31

Table 51: Rest of World Historic Review for Email Marketing
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-32


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 167 (including Divisions/Subsidiaries - 171)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 104
Canada 7
Japan 1
Europe 35
Germany 3
The United Kingdom 21
Italy 2
Spain 1
Rest of Europe 8
Asia-Pacific (Excluding Japan) 21
Africa 1
Middle-East 2
------------------------------------------