Global Smartphones Industry

This report analyzes the worldwide market for Smartphones in Thousand Units by the following Operating Systems: Symbian, Android, iOS, Blackberry, Windows (includes Windows Mobile, and Windows Phone 7), and Others (Includes Linux, WebOS, and Bada OS among others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017. The report profiles 44 companies including Mobile Device Vendors such as Apple Inc., Fujitsu Limited, Hewlett-Packard Development Company, L.P, HTC Corporation, Motorola Mobility, Inc., Nokia Corporation, Panasonic Corporation, Research In Motion Limited, Samsung Electronics Co., Ltd., Sharp Corporation, and Sony Ericsson Mobile Communications AB. Operating System vendors also profiled in the report include Google Inc., and Microsoft Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Global Phones And Pda Industry

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Smartphones Drive Overall Handheld Device Market II-1
Entertainment Applications Lead Smartphone Content II-2
Market Scenario II-2
Impact of the 2007-2009 Recession in Retrospect II-2
The World Beyond Recession II-2
Emerging Markets to Turbo Charge Future Growth in the Market II-3
Will Growth in Europe be Held Hostage by the Debt Crisis? II-3
Focus on Developed Nations Also Increasingly Important II-5
Competitive Landscape: An Unequivocal Review II-5
Vendors Need to Prove Worth Against the Wave of Android and
iOS Devices II-5
Competing Products Eat Into Nokia’s Share Forcing a Change in
Guard II-6
What Makes Apple’s iPhone Click! II-6
HP Fights Deep Pocketed Smartphone Giants with ‘WebOS’ II-7
The Changing Landscape of Mobile OS Market II-7
Android OS Emerges Over the Horizon II-8
Android OS Poised to Emerge As the Market Leader II-8
Microsoft’s Windows Mobile Strategy II-8
Market Trends & Issues II-9
Smartphones: The Next Frontier for Mobile Devices II-9
Smartphones Get “Smarter” II-9
Vendors Extend Smartphones Beyond Voice &Data Communication II-10
Smartphones to Support Richer Web Pages II-10
Carriers to Promote Smartphones for Higher ARPU II-10
Spurt in Wireless Mobile Internet Expands Smartphone Use II-11
Table 1: World Market for Mobile Internet (2010): Breakdown
of Number of Mobile Internet Users in Million by Geographic
Region (includes corresponding Graph/Chart) II-12

Table 2: Global Mobile Internet Market (2011): Percentage
Share Breakdown of Revenues for MMS/SMS, Entertainment,
Advertisement/Search, Enterprise Services and Other Data
Access (includes corresponding Graph/Chart) II-12

Table 3: Worldwide Mobile Internet Traffic (2008-2010) (In
terabyte (TB)/month) (includes corresponding Graph/Chart) II-13
Rising Mobile Email Usage Creates Higher Demand for Mobile
Email Clients II-13
Product Differentiation: A Key to Success II-13
Vendors Offer Differentiation Through Software and Service II-14
Software Centric Vendors Gain Prominence II-14
Smartphone Vendors Wakes Up to the Potential of Open Source
Software II-14
Pricing Variables Coming Down II-15
Replacement Sales Will be Key II-15
Distribution Mechanism Widens for Mobile Devices II-15
Application Stores: A Key Tactic to Boost Customer Loyalty II-15
Key Application Stores by Service Provider/ Vendor II-16
Gen X Mobile Phone Users Inspire Development of Innovative
Software Apps II-16
Enterprise Mobility Drive Up Demand for Smartphones II-17
Wireless Gaming Offers Opportunities on a Platter II-17
Smartphones Generate New Advertising and Marketing Opportunities II-17
GPS Becomes a Key Function in Smartphones II-18
Customization and Consumer Preferences Influence the Vendors II-18
Pricing Pressures & Competitive Challenges II-18
Smartphone Vendors Must Work Hard to Keep Operators Loyal! II-19

2. PRODUCT OVERVIEW II-20
Smartphones II-20
Types of Smartphones II-20
(i) Low-End Smartphones: II-20
(ii) High-End Smartphones: II-20
Operating Systems II-21

3. PRODUCT INNOVATIONS/INTRODUCTIONS II-22
Samsung Launches Galaxy Neo Android Smartphone II-22
Samsung Introduces SHW-A170K NFC Smartphone II-22
Samsung Unveils Galaxy A II-22
Maxis and HTC form Partnership for Smartphones II-22
Verizon Introduces Casio G’zOne Commando Android Smartphone II-22
Zoom Technologies to Introduce Qualcomm-chip Fitted Smartphones II-23
Nokia to Introduce 12 Smartphones in 2011 II-23
HTC Launches EVO 3D Android Smartphone II-23
HTC Unveils Dual-Mode HTC Merge Smartphone II-23
HP and Brightstar Enter Into Smartphone Alliance II-23
NTT Docomo to Fuse i-Mode and Smartphone Divisions II-24
ZTE Unveils Android-Based Skate Smartphone II-24
LG and Nvidia Unveil Tegra 2 Smartphone II-24
Motorola Introduces Motorola ATRIX 4G Smartphone II-24
G’Five to Introduce 3G Smartphones and Handsets in 2011 II-24
LG Mobile Phones Launches LG Thrill 4G II-25
LG Mobile Phones and T-Mobile USA Launch New T-Mobile G2x II-25
Dell Introduces Dell Venue Smartphone in Taiwan II-26
Masternaut Introduces new App Solution for Androids and iPhones II-26
MTS Introduces MTS Glonass 945 Smartphone II-26
Sprint Launches Samsung Galaxy Prevail II-26
Carphone Warehouse Introduces New Smartphones II-27
Aircell Launches Advanced Smartphone for Aircrafts II-27
Huawei Introduces IDEOSTM X5 Smartphone II-27
AT&T to Introduce HTC HD7S Smartphone II-27
Star8 Introduces Axiom Series Smartphones II-28
Getac UK Unveils MH132 Rugged Smartphone II-28
Sprint to Introduce Kyocera Echo Smartphone II-28
KDDI to Introduce EVO WiMAX Smartphone II-29
China Unicom Network Communications Group Introduces WoPhone II-29
Onda Introduces Android Dual-SIM Smartphone and Tablet II-29
Deutcshe Telekom to Introduce Alcatel OT 908 II-29
HP Launches HP Veer Smartphone II-30
Samsung Unveils Galaxy S II Smartphone and Galaxy Tab 10.1
Tablet Device II-30
Bell and HTC Roll Out HTC HD7 Smartphone II-30
Olive Telecom and Aircel Introduce Novel Android-Based Smartphone II-31
NTT DoCoMo Introduces New Smartphones and Tablet Device II-31
Sony Unveils Sony Ericsson Xperia Play II-31
Samsung Introduces Wave II Smartphone II-32
EMobile Unveils Pocket WiFi S II-32
Mobilicity Introduces BlackBerry Bold 9780 Smartphone II-32
Huawei Technologies to Introduce New Smartphone Models in Serbia II-32
Sony to Unveil PlayStation Smartphone in 2011 II-33
Fujitsu to Launch Smartphones in Indian Market II-33
Fujitsu Launches REGZA Phone T-0IC Docomo Smartphone II-33
Nokia Smartphones to be Available with Opera Mobile 10.1 II-33
Dell Launches Smartphone in India II-33
Nokia Unveils New Business Smartphone II-34
China Telecom and HTC Launch New T9199 Smartphone II-34
Intel to Launch WebOS and MeeGo Smartphones II-34
Nokia Unveils 3 New Symbian^3 Smartphones II-34
MTS Unveils New Smartphones II-35
Huawei to Unveil Android Smartphone in India II-35
T-Mobile USA to Unveil HSPA+ Smartphone II-35
Samsung Launches S5330 Wave 2 Pro Smartphone II-35
Apple Launches iPhone4 II-35
HTC Launches High Definition Mini 3G Smartphone II-36
Dell Launches Dell Flash Android Froyo Smartphone II-36
Pantech to Unveil Vega X Smartphone II-36
Acer to Introduce beTouch E140 Smartphone II-36
MetroPCS to Introduce 4G LTE Android-Based Smartphone II-37
Vodafone Italia Unveils Android Vodafone Ideos II-37
SFR Introduces BlackBerry Bold 9780 II-37
KDDI Unveils New IS03 Android Smartphone II-37
Base Launches lutea Android Smartphone II-37
Samsung Unveils Four Wave and Omnia Smartphones II-37
Nokia Rolls Out C6-01 Smartphone II-38
TerreStar Unveils TerreStar Genus II-38
Globul Unveils Globul Q1 Second Edition II-38
Turkcell Unveils Turkcell T10 II-39
ZTE Rolls out Blade Smartphone II-39
3 UK Unveils LG Optimus One Android Smartphone II-39
Garmin-Asus Unveils Garmin-Asus A10 II-39
T-Mobile to Roll Out HTC HD7 II-39
Nokia Rolls Out N8 Devices II-40
Cherry Mobile Unveils Multiple Android Smartphones II-40
HTC Launches New Smartphones II-40
LG to Launch Android Smartphone II-40
AT&T Introduces Android Motorola Smartphones II-40
Samsung Introduces Smartphones in Indian Market II-41
MTS Introduces New Smartphone II-41
M-Tel Starts Offering Samsung Galaxy S Smartphone II-41
Telus Includes HTC Desire in Smartphone Portfolio II-41
Acer Introduces New Smartphone in France II-42
Google Introduces Android-Powered Smartphone II-42
Cameleon Software to Launch ‘Cameleoncloud CPQ for Salesforce'
Application II-42
Nokia Launches Linux-Based Smartphone II-42
Dell to Introduce Smartphone in Chinese Market II-43
Nokia Unveils N900 Smartphone II-43
Research In Motion Introduces BlackBerry® Pearl™ Flip 8220
Smartphone II-43
Samsung Unveils BEAT DJ, Samsung Star and Star 3G II-44
Pharos Unveils Traveler 137 Smartphone II-44
Palm Launches Pre Smartphone II-44
ZTE to Showcase Smartphone Portfolio II-45
Samsung to Introduce i8910 Acme Smartphone II-45
HTC and Vodafone Unveil HTC Magic Smartphone II-45
Acer Unveils New Smartphones II-45
LG Launches LG-GM730 WiMo Smartphones II-46
Sprint Introduces BlackBerry Tour Smartphone II-46
Samsung to Launch Samsung I7500 II-46
Huawei Launches Android-Based U8230 and the C8000 Smartphones II-47
T-Mobile to Unveil myTouch II-47
AT&T and Motorola Unveil Motorola Karma QA1 II-47
HTC Unveils Verizon Wireless HTC Ozone™ II-48
Nokia to Launch Google-Powered Smartphone II-48
Research In Motion Launches BlackBerry® Curve™ 8900 smartphone II-48
Research In Motion Introduces BlackBerry® Storm™ II-49
Telstra adds Nokia N85 to Next G™ range II-49
Telstra Adds Samsung UltraTOUCH to Next G™ Series II-49
Telstra Adds Sony Ericsson Walkman™ to Next G™ Range II-50
Telstra Launches Six New Mobiles in Next G™ Range II-50
Swisscom Unveils HTC Magic in Europe II-51
Telstra delivers Smartphone II-51
Nokia Announces Plans to Sell Nokia N97 II-51
Telefónica and Palm to Introduce Palm Phone II-52
O2 launches Android Lifestyle Mobile II-52
O2 to Introduce iPhone 3GS in the UK II-52
Alltel Wireless Unveils BlackBerry Pearl Flip 8230 Smartphone II-52
RIM Launches BlackBerry Bold Smartphone II-53
Research In Motion Launches BlackBerry Tour Smartphone in
North America II-53
RIM, Kuwait Telecommunication, Alcatel-Lucent Introduce
BlackBerry Solution in Kuwait and Denmark II-53
Palm Launches Treo Pro Smartphone in the US, Canada and Mexico II-54
Nokia Voices Plans to Introduce Nokia E63 in the US II-54
Nokia Offers Nokia N86 8MP II-54
Nokia Announces a New Update to the Nokia 5800 Software II-54
Nokia Unveils Nokia 5530 XpressMusic II-55
AT&T Launches Integrated Device for More, Texting and Email II-55
AT&T Unveils Network in 3G Wireless II-55
Apple Announced the Launch of iPhone 3GS II-55
Sony Ericsson Unveils Xperia™ X1 II-56
Sony Ericsson Launches T707 Mobile II-56
Sony Ericsson Unveils Satio II-56
Sony Ericsson Unveils Sony Ericsson T715 II-56
HTC Corporation Launches Android-Powered HTC Dream™ II-57
T-Mobile USA Launches T-Mobile® Dash 3G™ II-57

4. RECENT INDUSTRY ACTIVITY II-58
Nokia and Microsoft Enter Strategic Partnership Agreement II-58
Motorola Mobility Spins Off as Separate Firm II-58
HP Acquires Palm II-58
HTC Purchases Abaxia II-58
HTC and China Mobile Ink TD-SCDMA Cooperation Agreement II-59
Touchnote and ShoZu Enter into Partnership II-59
Palm and Telefónica Enter into Agreement II-59
Nokia and Skype Enter into Partnership II-59
NTT DOCOMO Acquires 35% Interests in PacketVideo II-59
AT&T Inks Definitive Agreement to Take Over Verizon Assets II-60
Accenture Inks Agreement to Acquire Symbian Operations II-60
Intel Acquires Wind River Systems II-61
Viigo Enters into Partnership with Gazaro II-61
Pharos Enters into a Partnership Deal with Inventec Corporation II-61
Celio Joins Hands with Wireless Rain and OTBT II-62
Asustek Enters into a Partnership Deal with Garmin II-62
Dopod, iseemedia to Market iseedocs™-supported Smartphones II-63
Sony Joins Hands with Comcast to Launch a Consumer Electronics
Store II-63
LG Chooses Microsoft Windows as Principal Smartphone Platform II-63
Microsoft Partners with MediaTek for Developing Smartphone
Chipsets II-63
Intel and Nokia Announce Partnership for Smartphones and
Mobile Devices II-64
RIM Partners with Redington India II-64
Vocera and Motorola Agree over Unified Communications II-64
T-Mobile to Offer Smartphones Equipped with Navigon’s
Navigation Software II-65
HP Forms Strategic Alliance with RIM to Enhance BlackBerry
Smartphone Applications II-65
2ergo Announces Acquisition of Wapfly Technologies II-66
BT and Ring2 Join Forces to Enable Call Conferencing through
Smartphones II-66
Wizzard Media Acquires Rights to 6 iPhone Applications II-66
Far EasTone Plans to Sell Two Android-Powered Smartphones II-66
Hutchison Announces Partner Deal with Apple over iPhone Sales II-66
Healthagen formed Partnership with Centura over iTriage
Applications II-67

5. FOCUS ON SELECT PLAYERS II-68
Mobile Device Vendors II-68
Apple Inc (USA) II-68
Fujitsu Limited (Japan) II-68
Hewlett-Packard Development Company, L.P (US) II-68
HTC Corporation (Taiwan) II-68
Motorola Mobility, Inc. (USA) II-69
Nokia Corporation (Finland) II-69
Panasonic Corporation (Japan) II-69
Research In Motion Limited (Canada) II-70
Samsung Electronics Co., Ltd (South Korea) II-70
Sharp Corporation (Japan) II-70
Sony Ericsson Mobile Communications AB (Sweden) II-70
Operating Systems Vendors II-71
Google Inc. (USA) II-71
Microsoft Corporation (USA) II-71

6. GLOBAL MARKET PERSPECTIVE II-72
Table 4: Global Recent Past, Current & Future Analysis for
Smartphones by Geographic Region/Country - US, Canada, Japan,
Europe, Asia Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2008 through 2017 (includes corresponding
Graph/Chart) II-72

Table 5: Global 10-Year Perspective for Smartphone by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia Pacific, Latin America, and Rest
of World Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) II-73

Table 6: Global Recent Past, Current & Future Analysis for
Symbian Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia Pacific, Latin America, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2008 through 2017 (includes
corresponding Graph/Chart) II-74

Table 7: Global 10-Year Perspective for Symbian Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
America, and Rest of World Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) II-75

Table 8: Global Recent Past, Current & Future Analysis for
Android Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia Pacific, Latin America, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2008 through 2017 (includes
corresponding Graph/Chart) II-76

Table 9: Global 10-Year Perspective for Android Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
America, and Rest of World Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) II-77

Table 10: Global Recent Past, Current & Future Analysis for
iOS Operating System by Geographic Region - US, Canada, Japan,
Europe, Asia Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2008 through 2017 (includes corresponding
Graph/Chart) II-78

Table 11: Global 10-Year Perspective for iOS Operating System
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia Pacific, Latin America, and
Rest of World Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) II-79

Table 12: Global Recent Past, Current & Future Analysis for
Blackberry Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia Pacific, Latin America, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2008 through 2017 (includes
corresponding Graph/Chart) II-80

Table 13: Global 10-Year Perspective for Blackberry Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
America, and Rest of World Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) II-81

Table 14: Global Recent Past, Current & Future Analysis for
Windows Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia Pacific, Latin America, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2008 through 2017 (includes
corresponding Graph/Chart) II-82

Table 15: Global 10-Year Perspective for Windows Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
America, and Rest of World Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) II-83

Table 16: Global Recent Past, Current & Future Analysis for
Other Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia Pacific, Latin America, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2008 through 2017 (includes
corresponding Graph/Chart) II-84

Table 17: Global 10-Year Perspective for Other Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
America, and Rest of World Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) II-85


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Smartphones Outsell Most of Mobile Devices III-1
Increasing Use Of Mobile Apps III-1
Table 18: US Market for Smartphone Applications (2010):
Proportion of Smartphone Users (%) by Number of
Applications Downloaded & Installed on Smartphones
(includes corresponding Graph/Chart) III-2
Competitive Scenario: III-2
Top Mobile Manufacturers Lag Behind in Smartphone Market III-2
AT&T: Leading US Carrier for Integrated Devices and
Smartphones III-2
B.Market Analytics III-3
Table 19: US Recent Past, Current & Future Analysis for
Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2008 through 2017 (includes corresponding Graph/Chart) III-3

Table 20: US 10-Year Perspective for Smartphone by Operating
System - Percentage Breakdown of Unit Sales for Symbian,
Android, iOS, Blackberry, Windows, and Other Markets for
Years 2008, 2011 & 2017 (includes corresponding Graph/Chart) III-4

2. CANADA III-5
A.Market Analysis III-5
Market Overview III-5
B.Market Analytics III-6
Table 21: Canadian Recent Past, Current & Future Analysis
for Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2008 through 2017 (includes corresponding Graph/Chart) III-6

Table 22: Canadian 10-Year Perspective for Smartphone by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-7

3. JAPAN III-8
A.Market Analysis III-8
Market Overview III-8
B.Market Analytics III-9
Table 23: Japanese Recent Past, Current & Future Analysis
for Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2008 through 2017 (includes corresponding Graph/Chart) III-9

Table 24: Japanese 10-Year Perspective for Smartphone by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-10

4. EUROPE III-11
A.Market Analysis III-11
Market Overview III-11
Android to Outperform Competitors III-11
Stiff Market Conditions for iPhone III-11
B.Market Analytics III-12
Table 25: European Recent Past, Current & Future Analysis
for Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2008 through 2017 (includes corresponding Graph/Chart) III-12

Table 26: European 10-Year Perspective for Smartphone by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-13

5. ASIA-PACIFIC III-14
A.Market Analysis III-14
Market Overview III-14
Focus on Select Regional Markets III-14
Australia III-14
China III-14
Market Overview III-14
Innovative User Interface and User Experience Drive Growth
of Smartphones III-15
Open Source OS Kindles Smartphone Market in China III-15
TD-SCDMA: A Ray of Hope for Incumbent Players III-15
Competitive Scenario III-15
India III-16
Market Overview III-16
Competitive Scenario III-16
Korea III-16
Taiwan III-16
Market Overview III-16
Apple, HTC Drive Taiwanese Production III-17
Thailand III-17
B.Market Analytics III-18
Table 27: Asia-Pacific Recent Past, Current & Future
Analysis for Smartphones by Operating System - Symbian,
Android, iOS, Blackberry, Windows, and Other Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2008 through 2017 (includes corresponding
Graph/Chart) III-18

Table 28: Asia-Pacific 10-Year Perspective for Smartphone by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-19

6. LATIN AMERICA III-20
A.Market Analysis III-20
Market Overview III-20
B.Market Analytics III-21
Table 29: Latin American Recent Past, Current & Future
Analysis for Smartphones by Operating System - Symbian,
Android, iOS, Blackberry, Windows, and Other Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2008 through 2017 (includes corresponding
Graph/Chart) III-21

Table 30: Latin American 10-Year Perspective for Smartphone
by Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-22

7. REST OF WORLD III-23
A.Market Analysis III-23
Market Overview III-23
The Middle East III-23
B.Market Analytics III-24
Table 31: Rest of World Recent Past, Current & Future
Analysis for Smartphones by Operating System - Symbian,
Android, iOS, Blackberry, Windows, and Other Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2008 through 2017 (includes corresponding
Graph/Chart) III-24

Table 32: Rest of World 10-Year Perspective for Smartphone
by Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-25


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 44 (including Divisions/Subsidiaries - 49)

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Region/Country Players
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The United States 14
Canada 2
Japan 6
Europe 9
Germany 1
The United Kingdom 3
Italy 2
Rest of Europe 3
Asia-Pacific (Excluding Japan) 18
------------------------------------------