I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Computers I-4
Consumer Devices I-4
Electronic Peripherals I-4
Telecommunication Equipment I-4
Networking Equipment I-4
Servers & Storage Equipment I-4
Others I-4
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
A Quick Primer II-1
Table 1: Design and Development Arrangements Between Notebook
PC Vendors and ODMs: Percentage Share Breakdown of Type of
Agreement/Business Models (includes corresponding
Graph/Chart) II-2
Market Scenario II-2
Impact of the 2007-2009 Recession: In Retrospect II-2
Impact of the European Debt Crisis: A Review II-3
Noteworthy Trends & Issues II-4
Need for New Form Factors to Expand Business Opportunities
for ODMs II-4
ODM Regionalization Rises in Popularity II-4
EMS Companies Emerge to Cross Swords With Pure Play ODMs II-4
ODMs Focus on Service Delivery Infrastructure II-5
Managed ODM Outsourcing Model Waxes in Popularity II-5
Where the Opportunities Lie? II-5
ODM Services: Attractive in Mid-to-Low Priced Product Markets II-5
Ultralow Cost Phones: A Case in Point II-6
Table 2: World Market for Ultra Low Cost Phones (ULC)
Phones/Handsets (2009): Percentage Breakdown of Unit Sales
by Geographic Region (includes corresponding Graph/Chart) II-6
Opportunities Afoot in the Smartphones Market II-7
OEMs & Their ODM Partners in the Mobile Phone Industry II-7
Table 3: World Market for Smartphones (2010 & 2014):
Breakdown of Sales Figures in Thousand Units by Geographic
Region/Country (includes corresponding Graph/Chart) II-7
Focus Shifts from PC & Allied Electronics Market to LCDs II-8
Table 4: World Market for Flat Panel Displays (2010):
Breakdown of Dollar Sales by Segment (In US$ Million) II-8
2. SERVICE OVERVIEW II-9
Introduction II-9
Underlying Rationale for OEMs to Leverage ODM Services II-9
Challenges II-10
Threat to OEMs II-10
Not a Preferred Option in Highly Customized Applications II-10
Service Limitations II-10
Key Application Segments: A Review II-10
Computers II-10
Consumer Devices II-10
Electronic Peripherals II-10
Telecommunication Equipment II-10
Networking Equipment II-11
Servers & Storage Equipment II-11
Others II-11
3. RECENT INDUSTRY ACTIVITY II-12
Ludwig and mMax Communications Ink Agreement for ODM of Radio
Device Unit II-12
Shenzhen Kaifa Technology to Purchase Part of Elcoteq II-12
Flight Dental Systems to Launch New Original Design
Manufacturing Division II-12
TPV Technology to Enter into Joint Venture with Inventec II-13
TXP Corporation Merges with Cambridge Industry II-13
Dot Hill Systems Inks Manufacturing Agreement with Foxconn
Technology II-13
VMware Enters into Partnerships with Original Design
Manufacturers II-13
TXP Corporation and FONEX Data Systems Sign Distribution
Agreement II-14
Jurong Technologies Inks Joint Venture Agreement with Woodside
Group II-14
Flextronics International Inks Agreement with Fujitsu II-14
Comtech Enters into Alliance with Freescale Semiconductor II-15
ASUSTek Spins Off ODM and OBM Businesses II-15
4. FOCUS ON SELECT GLOBAL PLAYERS II-16
Arima Group (Taiwan) II-16
Compal Electronics, Inc. (Taiwan) II-16
Elitegroup Computer Systems Co., Ltd. (Taiwan) II-16
Flextronics International Ltd. (Singapore) II-16
Foxconn Electronics, Inc. (Taiwan) II-17
Inventec Corporation (Taiwan) II-17
Lite-On Technology Corporation (Taiwan) II-17
MiTAC International Corp. (Taiwan) II-17
One & Co (USA) II-17
Pegatron Corporation (Taiwan) II-17
Qisda Corporation (Taiwan) II-18
Quanta Computer Incorporated (Taiwan) II-18
Sanmina-SCI Corp (USA) II-18
Venture Corporation Limited (Singapore) II-19
Wistron Corporation (Taiwan) II-19
5. GLOBAL MARKET PERSPECTIVE II-20
Table 5: World Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services by Geographic
Region - North America, Japan, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-20
Table 6: World Historic Review for Original Design
Manufacturing (ODM) Services by Geographic Region - North
America, Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-21
Table 7: World 15-Year Perspective for Original Design
Manufacturing (ODM) Services by Geographic Region - Percentage
Share Breakdown of Dollar Revenues for North America, Japan,
Europe, Asia-Pacific and Rest of World Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-22
By Segment II-23
Table 8: World Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services in Computers
Industry by Geographic Region - North America, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) II-23
Table 9: World Historic Review for Original Design
Manufacturing (ODM) Services in Computers Industry by
Geographic Region - North America, Japan, Europe, Asia-Pacific
and Rest of World Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) II-24
Table 10: World 15-Year Perspective for Original Design
Manufacturing (ODM) Services in Computers Industry by
Geographic Region - Percentage Share Breakdown of Dollar
Revenues for North America, Japan, Europe, Asia-Pacific and
Rest of World Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) II-25
Table 11: World Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services in Consumer
Devices Industry by Geographic Region - North America, Japan,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) II-26
Table 12: World Historic Review for Original Design
Manufacturing (ODM) Services in Consumer Devices Industry by
Geographic Region - North America, Japan, Europe, Asia-Pacific
and Rest of World Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) II-27
Table 13: World 15-Year Perspective for Original Design
Manufacturing (ODM) Services in Consumer Devices Industry by
Geographic Region - Percentage Share Breakdown of Dollar
Revenues for North America, Japan, Europe, Asia-Pacific and
Rest of World Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) II-28
Table 14: World Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services in Electronic
Peripherals Industry by Geographic Region - North America,
Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-29
Table 15: World Historic Review for Original Design
Manufacturing (ODM) Services in Electronic Peripherals
Industry by Geographic Region - North America, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-30
Table 16: World 15-Year Perspective for Original Design
Manufacturing (ODM) Services in Electronic Peripherals
Industry by Geographic Region - Percentage Share Breakdown of
Dollar Revenues for North America, Japan, Europe, Asia-Pacific
and Rest of World Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-31
Table 17: World Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services in
Telecommunication Equipment Industry by Geographic Region -
North America, Japan, Europe, Asia-Pacific and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-32
Table 18: World Historic Review for Original Design
Manufacturing (ODM) Services in Telecommunication Equipment
Industry by Geographic Region - North America, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-33
Table 19: World 15-Year Perspective for Original Design
Manufacturing (ODM) Services in Telecommunication Equipment
Industry by Geographic Region - Percentage Share Breakdown of
Dollar Revenues for North America, Japan, Europe, Asia-Pacific
and Rest of World Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-34
Table 20: World Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services in Networking
Equipment Industry by Geographic Region - North America,
Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-35
Table 21: World Historic Review for Original Design
Manufacturing (ODM) Services in Networking Equipment Industry
by Geographic Region - North America, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-36
Table 22: World 15-Year Perspective for Original Design
Manufacturing (ODM) Services in Networking Equipment Industry
by Geographic Region - Percentage Share Breakdown of Dollar
Revenues for North America, Japan, Europe, Asia-Pacific, and
Rest of World Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) II-37
Table 23: World Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services in Servers &
Storage Equipment Industry by Geographic Region - North
America, Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-38
Table 24: World Historic Review for Original Design
Manufacturing (ODM) Services in Servers & Storage Equipment
Industry by Geographic Region - North America, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-39
Table 25: World 15-Year Perspective for Original Design
Manufacturing (ODM) Services in Servers & Storage Equipment
Industry by Geographic Region - Percentage Share Breakdown of
Dollar Revenues for North America, Japan, Europe, Asia-Pacific
and Rest of World Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-40
Table 26: World Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services in Other
Industries by Geographic Region - North America, Japan,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) II-41
Table 27: World Historic Review for Original Design
Manufacturing (ODM) Services in Other Industries by Geographic
Region - North America, Japan, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-42
Table 28: World 15-Year Perspective for Original Design
Manufacturing (ODM) Services in Other Industries by Geographic
Region - Percentage Share Breakdown of Dollar Revenues for
North America, Japan, Europe, Asia-Pacific and Rest of World
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) II-43
III. MARKET
1. NORTH AMERICA III-1
Market Analytics III-1
Table 29: North American Recent Past, Current & Future
Analysis for Original Design Manufacturing (ODM) Services by
End-Use Industry - Computers, Consumer Devices, Electronic
Peripherals, Telecommunication Equipment, Networking
Equipment, Servers & Storage Equipment and Other Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-1
Table 30: North American Historic Review for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-2
Table 31: North American 15-Year Perspective for Original
Design Manufacturing (ODM) Services by End-Use Industry -
Percentage Share Breakdown of Dollar Revenues for Computers,
Consumer Devices, Electronic Peripherals, Telecommunication
Equipment, Networking Equipment, Servers & Storage Equipment
and Other Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-3
2. JAPAN III-4
Market Analytics III-4
Table 32: Japanese Recent Past, Current & Future Analysis
for Original Design Manufacturing (ODM) Services by End-Use
Industry - Computers, Consumer Devices, Electronic
Peripherals, Telecommunication Equipment, Networking
Equipment, Servers & Storage Equipment and Other Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-4
Table 33: Japanese Historic Review for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-5
Table 34: Japanese 15-Year Perspective Original Design
Manufacturing (ODM) Services by End-Use Industry -
Percentage Share Breakdown of Dollar Revenue for Computers,
Consumer Devices, Electronic Peripherals, Telecommunication
Equipment, Networking Equipment, Servers & Storage Equipment
and Other Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-6
3. EUROPE III-7
Market Analytics III-7
Table 35: European Recent Past, Current & Future Analysis
for Original Design Manufacturing (ODM) Services by End-Use
Industry - Computers, Consumer Devices, Electronic
Peripherals, Telecommunication Equipment, Networking
Equipment, Servers & Storage Equipment and Other Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-7
Table 36: European Historic Review for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-8
Table 37: European 15-Year Perspective for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Percentage Share Breakdown of Dollar Revenues for Computers,
Consumer Devices, Electronic Peripherals, Telecommunication
Equipment, Networking Equipment, Servers & Storage Equipment
and Other Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-9
4. ASIA-PACIFIC III-10
Market Analytics III-10
Table 38: Asia-Pacific Recent Past, Current & Future
Analysis for Original Design Manufacturing (ODM) Services by
Region - China, Taiwan and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-10
Table 39: Asia-Pacific Historic Review for Original Design
Manufacturing (ODM) Services by Region - China, Taiwan and
Rest of Asia-Pacific Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-11
Table 40: Asia-Pacific 15-Year Perspective for Original
Design Manufacturing (ODM) Services by Region - Percentage
Share Breakdown of Dollar Revenues for China, Taiwan and
Rest of Asia-Pacific Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-12
Table 41: Asia-Pacific Recent Past, Current & Future
Analysis for Original Design Manufacturing (ODM) Services by
End-Use Industry - Computers, Consumer Devices, Electronic
Peripherals, Telecommunication Equipment, Networking
Equipment, Servers & Storage Equipment and Other Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-13
Table 42: Asia-Pacific Historic Review for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-14
Table 43: Asia-Pacific 15-Year Perspective for Original
Design Manufacturing (ODM) Services by End-Use Industry -
Percentage Share Breakdown of Dollar Revenues for Computers,
Consumer Devices, Electronic Peripherals, Telecommunication
Equipment, Networking Equipment, Servers & Storage Equipment
and Other Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-15
4a. CHINA III-16
Market Analytics III-16
Table 44: Chinese Recent Past, Current & Future Analysis for
Original Design Manufacturing (ODM) Services by End-Use
Industry - Computers, Consumer Devices, Electronic
Peripherals, Telecommunication Equipment, Networking
Equipment, Servers & Storage Equipment and Other Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-16
Table 45: Chinese Historic Review for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-17
Table 46: Chinese 15-Year Perspective for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Percentage Share Breakdown of Dollar Revenues for Computers,
Consumer Devices, Electronic Peripherals, Telecommunication
Equipment, Networking Equipment, Servers & Storage Equipment
and Other Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-18
4b. TAIWAN III-19
Market Analytics III-19
Table 47: Taiwanese Recent Past, Current & Future Analysis
for Original Design Manufacturing (ODM) Services by End-Use
Industry - Computers, Consumer Devices, Electronic
Peripherals, Telecommunication Equipment, Networking
Equipment, Servers & Storage Equipment and Other Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-19
Table 48: Taiwanese Historic Review for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-20
Table 49: Taiwanese 15-Year Perspective for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Percentage Share Breakdown of Dollar Revenues for Computers,
Consumer Devices, Electronic Peripherals, Telecommunication
Equipment, Networking Equipment, Servers & Storage Equipment
and Other Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-21
4c. REST OF ASIA-PACIFIC III-22
Market Analytics III-22
Table 50: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for Original Design Manufacturing (ODM) Services by
End-Use Industry - Computers, Consumer Devices, Electronic
Peripherals, Telecommunication Equipment, Networking
Equipment, Servers & Storage Equipment and Other Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-22
Table 51: Rest of Asia-Pacific Historic Review for Original
Design Manufacturing (ODM) Services by End-Use Industry -
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-23
Table 52: Rest of Asia-Pacific 15-Year Perspective for
Original Design Manufacturing (ODM) Services by End-Use
Industry - Percentage Share Breakdown of Dollar Revenues for
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-24
5. REST OF WORLD III-25
Market Analytics III-25
Table 53: Rest of World Recent Past, Current & Future
Analysis for Original Design Manufacturing (ODM) Services by
End-Use Industry - Computers, Consumer Devices, Electronic
Peripherals, Telecommunication Equipment, Networking
Equipment, Servers & Storage Equipment and Other Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-25
Table 54: Rest of World Historic Review for Original Design
Manufacturing (ODM) Services by End-Use Industry -
Computers, Consumer Devices, Electronic Peripherals,
Telecommunication Equipment, Networking Equipment, Servers &
Storage Equipment and Other Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-26
Table 55: Rest of World 15-Year Perspective for Original
Design Manufacturing (ODM) Services by End-Use Industry -
Percentage Share Breakdown of Dollar Revenues for Computers,
Consumer Devices, Electronic Peripherals, Telecommunication
Equipment, Networking Equipment, Servers & Storage Equipment
and Other Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-27
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 75 (including Divisions/Subsidiaries - 78)
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Region/Country Players
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The United States 8
Canada 2
Europe 6
Germany 1
The United Kingdom 1
Rest of Europe 4
Asia-Pacific (Excluding Japan) 61
Middle-East 1
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