Global market review of children’s wear – forecasts to 2012
Children's wear retail sales within the top ten global retail markets is estimated to be growing at approximately 6-7% annually to reach a level of US$131.5bn by 2012.
This second edition study from just-style examines the global market for children's wear, which covers apparel targeted to children aged up to 14-years-old.
The report offers analysis and comparison of the latest market trends, focusing on the top markets, retailers and brands, as well as consumer buying behaviour. The report also looks at products, pricing and advertising in this sector and provides comprehensive market data, including forecasts to 2012.
Executive summary: We include a brief overview of the market, touching on demographics by country, emerging markets, trends and major players.
Chapter 1: Introduction - This chapter examines the top ten global children's wear retailers, as well as laying the groundwork for the coming chapters on the children's wear market. We also touch on trends to watch.
Chapter 2: Market overview - This chapter investigates the global market for children's wear, including top retailers, emerging markets, growth areas, consumers and price points. Exclusive interviews with key executives such as Andrea Potts, marketing manager, Wiliamson-Dickie Manufacturing and Robert Passikoff, founder and CEO, Brand Keys are also included.
Chapter 3: Analysis of the major markets - This chapter takes a competitive look at the top global markets within Europe, the US and Asia and provides individual retail comparisons of the top five children's wear markets through 2012, namely, the US, the UK, France, Japan, China and India.
Chapter 4: Product trends - This chapter includes information on trends in products, pricing and advertising, with brief discussions on areas of growth like outsizing, enhanced functionality of fabrics, high-end designer forays into the market and more.
Chapter 5: Key future trends - We look at trends such as luxury apparel, plus size, uniforms, functionality (technical fabrics), Tweens and boys' wear. We also include Q&A's with key executives in the industry.
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