Table of Contents
Overall, alcoholic drinks achieved positive but weaker growth in 2012 compared to 2011. Growth was particularly strong in 2011 as consumers increased both the quantity and quality of their purchases, returning to their regular spending habits as they became more confident about the economy. Growth was weaker in 2012 because consumers had less far to go to return to their normal purchasing patterns with respect to alcohol, but still positive as consumers gradually traded up to more expensive...
Euromonitor International's Alcoholic Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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