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Coffee in the United Arab Emirates

  • January 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Summary

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The variety of offer and sophistication in consumer expectation is driving coffee premiumisation and new coffee experiences. Good growth has been seen in premium offerings such as lattes and variants such as cappuccinos with cardamom, catering to local tastes. Experiences and storytelling in order to engage and connect with consumers in the United Arab Emirates is becoming front and centre of brand strategy. High-quality coffee takes into account the origin, farm, flavour and the process of roas...

Euromonitor International’s Coffee in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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