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RTD Coffee in Serbia

  • February 2015
  • -
  • Euromonitor International
  • -
  • 20 pages

RTD coffee remains a very underdeveloped soft drinks category in Serbia. RTD coffee only appeared in Serbia during 2006 and few consumers were familiar with the concept at the end of the review period. This means that the leading manufacturers do not have to put much effort into securing their volume shares by introducing new product variants, instead relying on the mere fact that the category is growing from a low base to generate growth.

Euromonitor International's RTD Coffee in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

RTD Coffee in Serbia
RTD COFFEE IN SERBIA

February 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 2 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Executive Summary
Volume Sales of Soft Drinks Decline During 2014
Floods and Fruit Content Scandal Stir the Industry
Competitive Landscape Remains Stable
the Influence of Traditional Grocery Retailers Is in Decline
Positive Growth Lies Ahead for Many Soft Drinks Categories
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Definitions
Sources
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