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Writing Instruments in the US

  • July 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

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Writing instruments performed very well in 2015-2016, thanks to the growing popularity of adult colouring in the US. Multiple colouring books hit the top of the bestseller lists during 2015. In today’s technological world, adult consumers are trying to escape from digital technology and revert to a youthful/childhood mindfulness. Since adult colouring tends to involve more complex and challenging colouring, adult consumers are looking to purchase higher-quality pencils and a wider variety of col...

Euromonitor International’s Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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