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After the introduction of bigger packaging (800g and 900g) in milk formula, Nestlé introduced prepared baby food in 250g (traditional packaging size is 120g). Although the price per kilo of 250g packaging is higher than 120g, it showed a good performance in 2012 as it is more convenient for parents to purchase one packet instead of two when they have to go out. This kind of packaging size, however, mainly targets affluent consumers.
Euromonitor International's Baby Food in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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