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Confectionery Packaging in Brazil

  • March 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Summary

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Packaging differentiation, such as stand-up pouches with zip closures and small-sized options such as pocket versions, among other common strategies being used by confectionery manufacturers (eg the usage of licensing in packaging to attract children, mainly), is becoming far more important in order to keep interest and strengthen sales of such an impulse category. All of them have extreme importance in the hard economic period being lived in by Brazilians.

Euromonitor International’s Confectionery Packaging in Brazil report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Chocolate Confectionery, Gum, Sugar Confectionery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Related Market Segments :

Packaging
Confectionery
Beverage

ref:plp2016

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