Sanitary Protection Market Analysis in China

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$ 898 - August 2012 - by Euromonitor International - 62

Summary

Table of Contents

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Industry

Hygiene Products

Country

China

Keywords

Sanitary Protection
Intimate Wipe
Sanitary Towel
Tampon
Feminine Hygiene

In 2011, most manufacturers had to adjust their production strategy since they faced high inflation and growing cost from raw material and logistics. Competition was even fiercer amongst leading players in 2011. On one hand, some leading players with high-end brands adjusted product portfolios and launched mid-end products to attract consumers who used to choose regional and economical brands; on the other hand, players owning mid- to low-end brands started to improve their product quality and...

Euromonitor International's Sanitary Protection in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN CHINA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sanitary Towels by Type of Use: % value analysis 2006-2011
Table 2 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 4 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011
Table 5 Sanitary Protection Retail Company Shares 2007-2011
Table 6 Sanitary Protection Retail Brand Shares 2008-2011
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Hengan Fujian Holding Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 1 Hengan Fujian Holding Co Ltd
Summary 2 Hengan Fujian Holding Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hengan Fujian Holding Co Ltd: Competitive Position 2011
Hengli Paper Products Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 4 Hengli Paper Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Hengli Group Co Ltd: Competitive Position 2011
Kimberly-Clark (china) Investment Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 6 Kimberly-Clark (China) Investment Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Kimberly-Clark (China) Investment Co Ltd: Competitive Position 2011
Kingdom Marketing Services Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 8 Kingdom Marketing Services Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Kingdom Marketing Services Co Ltd: Competitive Position 2011
Procter & Gamble (guangzhou) Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 10 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2011
Executive Summary
Robust Growth Within Tissue and Hygiene Noticeable During 2011
A Major Structural Change Appears in Chinese Tissue Industry
Domestic Brands Continue To Dominate Sales
Supermarkets Continues To Gain Share With Convenience and Attractive Price
Robust Growth Trend Is Expected in the Forecast Period
Key Trends and Developments
Better Performance was Witnessed in Hygiene Products
Capacity Enlargement of Leading Players Leads To Consolidation
Rising Cost Forces Manufacturers To Adjust Product Structure
Innovation Is Limited in Package Appearance and Absorption Capacity in 2011
Supermarkets and Hypermarkets Remain Preferred Retail Channels
Territory Key Trends and Developments
East China
Mid-china
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 9 Birth Rates 2006-2011
Table 10 Infant Population 2006-2011
Table 11 Female Population by Age 2006-2011
Table 12 Total Population by Age 2006-2011
Table 13 Households 2006-2011
Table 14 Forecast Infant Population 2011-2016
Table 15 Forecast Female Population by Age 2011-2016
Table 16 Forecast Total Population by Age 2011-2016
Table 17 Forecast Households 2011-2016
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 20 Retail Sales of Tissue and Hygiene by Region: Value 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2006-2011
Table 22 Tissue and Hygiene Retail Company Shares 2007-2011
Table 23 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 24 Penetration of Private Label by Category 2006-2011
Table 25 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 26 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 29 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2011-2016
Table 30 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2011-2016
Sources
Summary 12 Research Sources

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