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Quarterly Beverage Tracker: China

  • May 2015
  • -
  • GlobalData
  • -
  • 44 pages

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Summary
The China Quarterly Beverage Tracker report provides quarterly data for Q1-2015, full year 2014 volumes, 2015 forecasts for all commercial beverages, and supporting analysis.

Key Findings
- The commercial beverage sector grow moderately, over 5%, with the largest contribution from dairy which saw a double digit growth

- Soft drinks performed well, with significant growth from packaged water and energy drinks

- Beer and cider saw a modest growth, while spirits and wine saw double digit growth

- While all dairy categories grew, higher growth for seen for soymilk and milk alternatives. Drinking yogurt saw growth upwards of 20%

Synopsis
The report from global beverage experts, Canadean, is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline volumes for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates data for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the beverage market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important beverage corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Reasons To Buy
- The China Quarterly Beverage Tracker report is designed for clients needing an in-depth understanding of the most up-to-date trends in the China beverage industry to support and enhance strategic planning

- Comprehensive textual analysis makes this report an essential tool in helping you identify the latest quarterly and emerging annual trends in the China to back your marketing initiatives

- Canadean's experienced 'on the ground' local researchers provide widely respected category projections supported by insightful analysis, which can be used to make well-informed decisions on the 2015 outlook in the marketplace for your company

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ref:plp2015

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