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Retail Tissue in Australia

  • June 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Toilet paper, by far the largest retail tissue category, saw current value sales grow by 2% in 2015 to reach A$959 million in 2015. Over the review period, the distinction between premium and standard products became increasingly blurred in toilet paper, though luxury products like those offered under the Sorbent and Kleenex brands continued to account for the lion’s share of current value sales in the category. Toilet paper is considered a household necessity, hence demand in the category is ge...

Euromonitor International's Retail Tissue in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Facial Tissues, Kitchen Towels, Paper Tableware, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retail Tissue in Australia
RETAIL TISSUE IN AUSTRALIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2010-2015
Table 2 Retail Sales of Tissue by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
Table 4 NBO Company Shares of Retail Tissue: % Value 2011-2015
Table 5 LBN Brand Shares of Retail Tissue: % Value 2012-2015
Table 6 Forecast Retail Sales of Tissue by Category: Value 2015-2020
Table 7 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020
Abc Tissue Products Pty Ltd in Tissue and Hygiene (australia)
Strategic Direction
Summary 1 ABC Tissue Products Pty Ltd: Key Facts
Summary 2 ABC Tissue Products Pty Ltd: Operational Indicators 2012-2014
Competitive Positioning
Summary 3 ABC Tissue Product Pty Ltd: Competitive Position 2015
Kimberly-Clark Australia Pty Ltd in Tissue and Hygiene (australia)
Strategic Direction
Key Facts
Summary 4 Kimberly-Clark Australia Pty Ltd: Key Facts
Competitive Positioning
Summary 5 Kimberly-Clark Australia Pty Ltd: Competitive Position 2015
Executive Summary
Tissue and Hygiene Maintains Stable Growth in Retail Current Value Sales in 2015
Premium Private Label Products Show Promise
Leading Branded Manufacturers Face Growing Competition From Private Label
Supermarkets Channel Dominates Distribution But Faces Growing Competition
Muted Forecast Period Performance Projected for Tissue and Hygiene in Australia
Key Trends and Developments
Discounters Gain Ground in Retail Tissue and Hygiene Distribution
Manufacturers Continue To Strive for Differentiation in Marketing Strategies
Private Label Set To Gain As Economic Forecast Weakens Consumer Sentiment
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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