1. Market Research
  2. > Food
  3. > Cereal Based Products Market Trends
  4. > Biscuits & Cakes 2013

Biscuits & Cakes 2013

  • May 2013
  • -
  • Key Note Publications Ltd

Executive Summary

This Key Note Market Report Plus examines the biscuits and cakes industry in the UK. According to Key Note calculations, the market grew by 4.4% in 2012.

Biscuits and cakes are popular in the UK and penetration has been rising as consumers continue to enjoy affordable treats during the economic crisis. The sector for biscuits accounts for the majority of the market and increase its market share over the review period. The sector is further subdivided by types of biscuit. Healthier biscuits account for the largest subcategory within the biscuits sector, and the subsector has experienced strong growth in 2012 due to a surge in the popularity of breakfast biscuits. Savoury biscuits, including crackers and crispbreads, have also performed well, as these products are consumed as a healthy alternative to bread and crisps. Sales in the cakes sector are being driven by the demand for individual cakes, cake slices and cake bars, and such products are being eaten as part of a packed lunch or as an on-the-go snack. Weight-conscious consumers, who are looking for portion-controlled options, are also purchasing these cakes as an occasional treat. In contrast, the large and whole cakes subsector has suffered due to the rise in home baking.

Although the biscuits and cakes market grew in 2012, this was principally down to price inflation rather than an increase in demand. Cash-strapped Britons are purchasing biscuits on offer and brand loyalty is waning as consumers swap household brands for own-label equivalents. Retailers now offer products of similar quality but better value. Branded cakes have particularly suffered under this phenomenon as own labels now account for roughly 70% of cake value and volume sales.

The biscuits and cakes market is saturated with products and falling disposable incomes have failed to stimulate manufacturers to invest in large-scale innovation. With the exception of Mondelez UK Ltd — previously known as Kraft Foods UK Ltd — which has recently pioneered the concept of breakfast biscuits, companies in the market are focusing on variation instead of launching new products. Format variation includes both individually-wrapped and sharing versions. Manufacturers are seeking to maximise sales during national events, including royal celebrations and sports championships. Halloween is gaining importance in the market in addition to traditional Easter and Christmas holidays and the rising importance of ‘mini-seasons’ such as Mother’s Day and Valentine’s Day. Manufacturers are also introducing new flavours of existing products, typically in limited-edition formats, to add excitement to the market.

The biscuits and cakes market is expected to continue growing over the next 5 years. Between 2013 and 2017, its value is predicted to rise by 17.7%.

Table Of Contents

Biscuits and Cakes 2013
Table of Contents

Foreword

Hot Points

Executive Summary

Market Definition

REPORT COVERAGE
MARKET SECTORS
Sector Headings
Biscuits
Cakes
MARKET TRENDS
The Economic Crisis and its Effect on the Industry
Surge in Popularity of Breakfast Biscuits
New Product Innovation Focuses on Variations
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas

Market Size

THE TOTAL MARKET
BY MARKET SECTOR
Biscuits
Cakes
OVERSEAS TRADE
General Overview
Imports
Exports

Industry Background

RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
KEY TRADE ASSOCIATIONS
Association of Chocolate, Biscuit and Confectionery Industries of Europe
Food and Drink Federation (FDF)
The Food Processors Association

Competitor Analysis

THE MARKETPLACE
MARKET LEADERS
2 Sisters Food Group Ltd
Bahlsen LLP
Burton's Foods Ltd
Finsbury Food Group PLC
Greencore Group PLC
The Jordans and Ryvita Company Ltd
Mondelez UK Ltd
Nestle UK Ltd
Premier Foods PLC
United Biscuits (UK) Ltd
Other Companies
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Main Media Advertising Expenditure
Exhibitions and Trade Shows

Brand Strategy

INTRODUCTION
COMPANIES' BRANDS
2 Sisters Food Group Ltd
Bahlsen LLP
Burton's Foods Ltd
Mondelez UK Ltd
Premier Foods PLC
United Biscuits (UK) Ltd
MAIN MEDIA ADVERTISING

Strengths, Weaknesses, Opportunities and Threats

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

Buying Behaviour

CONSUMER PENETRATION
By Sex
By Age
By Social Grade
By Region

Current Issues

HEALTH ISSUES
The Role of Sugar in Rising Obesity and Diabetes Levels
How Healthy Are Breakfast Biscuits?
POLITICAL ISSUES
Public Health Responsibility Deal
Traffic-Light Labelling System
LEGISLATIVE CHANGES
Regulation (EC) No/2011
RESTRUCTURING AND DISPOSALS
Burton's Foods Ltd
Finsbury Foods Group PLC
Premier Foods PLC
United Biscuits (UBUK) Ltd
CORPORATE ACTIVITY
2 Sisters Group Ltd
Burton's Foods Ltd
Finsbury Foods Group PLC
Greencore Group PLC
Mondelez UK Ltd
Nestle UK Ltd
Premier Foods PLC
United Biscuits (UK) Ltd

The Global Market

OVERSEAS TRADE
Imports
Exports
MARKET LEADERS
Bahlsen
Bright Foods
Snyder's-Lance
Mondelez International
Nestle
United Biscuits

Forecasts

INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
Breakfast Biscuits Segment Becomes Its Own Subsector
Decline of Branded Whole Cakes
The Focus on Health

Company Profiles

INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION

2 SISTERS FOOD GROUP LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

BURTON'S FOODS LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

FINSBURY FOOD GROUP PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

GREENCORE GROUP PLC
Previous Name(s) and Date(s) of Change
Principal Activities
Nomenclature des Activites Économiques (NACE) Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

THE JORDANS and RYVITA COMPANY LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

MONDELEZ UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

NESTLÉ UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

PREMIER FOODS PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

UNITED BISCUITS (UK) LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

Company Financials

Further Sources

Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

The Key Note Range of Reports

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Wafer Biscuits Market - Growth, Trends and Forecasts (2016 - 2021)

Global Wafer Biscuits Market - Growth, Trends and Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • October 2016
  • by Mordor Intelligence LLP

Market Insights Wafer biscuits have many applications that include chocolate bars, ice creams, and sandwich cookies. Europe dominates the global market with a share of 30%. Nestle, one of the major manufacturers ...

Global Biscuits Market - Growth, Trends, and Forecasts (2016 - 2021)

Global Biscuits Market - Growth, Trends, and Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • October 2016
  • by Mordor Intelligence LLP

Market Insights The market for biscuits is very promising and is expecting a high growth in the near future. The biscuits market is all about effective decision-making and strategic planning as to how ...

Biscuits Market - Switzerland Industry Analysis, Size, Share, Growth, Trends And Forecast 2016 - 2024

Biscuits Market - Switzerland Industry Analysis, Size, Share, Growth, Trends And Forecast 2016 - 2024

  • $ 3995
  • Industry report
  • August 2016
  • by Transparency Market Research

The biscuits market is a huge market as compared to other packaged food markets. Biscuits contain nutritional components which include carbohydrates, fats, and fibers which are essential to human health. ...

Global Bakery And Cereals Report

November 2016 $ 3450

Crackers Market Trends In China

September 2016 $ 3000

ref:plp2013

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.