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Corporate & Promotional Giftware Market Report 2013

  • June 2013
  • -
  • Key Note Publications Ltd

Summary

Table of Contents

This Key Note Market Update revisits the market for corporate and promotional giftware in the UK, which includes branded merchandise utilised by businesses to support marketing activities and attract new clients or reward existing ones. Corporate giftware may also include items supplied by companies to members of staff for notable achievements or as an award for long service. Corporate and promotional giftware can include a range of different types of products, although as such items are mainly utilised as a marketing tool to drive brand awareness, they usually encompass small, relatively inexpensive products, such as pens, mugs, notepads and canvas bags or eco-bags.

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