Fleet Management in Europe – 8th Edition

  • October 2013
  • -
  • Berg Insight AB
  • -
  • 160 pages

Fleet management is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the European economy. According to official statistics there were 35.7 million commercial vehicles in use in EU23+2 in 2010. The 5.9 million medium and heavy trucks accounted for more than 75 percent of all inland transports, forming a € 250 billion industry. Approximately 0.8 million buses and coaches stood for 9.3 percent of all passenger kilometres. Last but not least, the greater part of the 29.1 million light commercial vehicles (LCV) in Europe was used by mobile workers and for activities such as distribution of goods and parcels.

Berg Insight is of the opinion that the European fleet management market has entered a growth period that will last for several years to come. Individual markets may however suffer temporary setbacks, depending on the local economic developments. The number of fleet management systems in active use is forecasted to grow at a compound annual growth rate of 16.0 percent from 3.05 million units at the end of 2012 to 6.40 million by 2017. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 10.6 percent in 2012 to 21.1 percent in 2017.

A group of international aftermarket solution providers have emerged as the leaders on the European fleet management market. Masternaut is ranked as the largest player overall in terms of installed base with close to 287,000 units deployed in September 2013, mainly in France and the UK. TomTom Business Solutions was the fastest growing vendor also in 2012 and has now surpassed 300,000 subscribers. Transics is number one in the heavy trucks segment with an estimated 80,000 active units installed. Other significant players include European companies such as Vehco, Navman Wireless, TRACKER and Trafficmaster and international players like Trimble and Omnitracs (Qualcomm) from the US and the South African telematics providers DigiCore and MiX Telematics.

All major truck manufacturers on the European market offer OEM telematics solutions as a part of their product portfolio. Mercedes-Benz, Volvo and Scania launched their first products in the 1990s and followed by MAN in 2000, Renault Trucks in 2004, DAF Trucks in 2006 and Iveco in 2008. The products are all supporting the FMS standard and can generally be deployed in mixed fleets even if some functionality can be brand-specific. A major trend in the past two years has been the announcements of standard line fitment of fleet management solutions. Since the end of 2011, Scania is rolling out the Scania Communicator as standard on all European markets and includes a four year basic service subscription. The new generation of the Actros trucks from Mercedes-Benz contains the FleetBoard vehicle computer as standard in all EU27 countries since October 2011. Volvo is going in the same direction offering Dynafleet as standard in Europe. MAN TeleMatics is since July 2012 standard on the new truck model TGX EfficientLine including a 4-month trial for the service.

A second wave of M&A activities started in 2013. Danaher Corporation acquired Navman Wireless and Trafficmaster from Prairie Capital and Vector Capital respectively. TomTom made its second acquision in the fleet management space when picking up Coordina headquartered in Spain. The acquisition adds 27,000 fleet management subscriptions primarily in Spain. Qualcomm also announced the divestment of the Omnitracs operations in the US, Canada and South America to Vista Equity Partners in August 2013. The European arm of the business is surprisingly still part of Qualcomm. Lyceum Capital acquired Isotrak from Saints Chamonix Private Equity in the same month. The latest transaction was done in September 2013 when Oskando and Autolog merged and at the same time launched the new brand EcoFleet.

Highlights from the eighth edition of this report:

• Insights from 40 new executive interviews with market leading companies.
• New data on vehicle populations and commercial fleets in Europe.
• Comprehensive overview of the fleet management value chain and key applications.
• In-depth analysis of market trends and key developments.
• Updated profiles 73 aftermarket fleet management solution providers.
• Summary of OEM propositions from truck, trailer and construction equipment brands.
• Revised market forecasts lasting until 2017.

This report answers the following questions:

• Is the European fleet management market back on a growth track?
• Will the FM industry consolidate further during 2013 and 2014?
• What is the geographical and ownership structure of commercial vehicle fleets in Europe?
• Who are the leading international and regional providers of aftermarket fleet management solutions in Europe?
• What offerings are available from truck, trailer and construction equipment OEMs?
• How will the regulatory developments in the Americas affect the fleet management industry?
• What impact will the launch of standard factory installed FM systems from the OEMs have on the market?
• How will the commercial vehicle telematics industry evolve in the future?

Who should buy this report?

Fleet Management in Europe is the foremost source of information about the Commercial Vehicle Telematics and Fleet Management market in this region. Whether you are a telematics vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Table Of Contents

Table of Contents

Table of Contents i
List of Figures vii
Executive summary 1

1 Commercial vehicle fleets in Europe 3

1.1 Light commercial vehicles 7
1.2 Medium and heavy trucks 8
1.3 Buses and coaches 10
1.4 Trailers and semi-trailers 11
1.5 Off-road construction and agriculture equipment 12
1.6 Ownership structure 13
1.6.1 Statistical estimates by industry and company size 14
1.6.2 Light commercial vehicle fleets 16
1.6.3 Medium and heavy commercial vehicle fleets 17

2 Fleet management solutions 19

2.1 Fleet management infrastructure 19
2.1.1 Vehicle segment 20
2.1.2 GNSS segment 23
2.1.3 Network segment 24
2.1.4 Backoffice segment 27
2.2 Vehicle management 28
2.2.1 Vehicle diagnostics and maintenance planning 28
2.2.2 Security tracking 29
2.3 Driver management 29
2.3.1 Driving data registration and analysis 29
2.3.2 Eco-driving schemes 30
2.3.3 Insurance risk management 30
2.4 Operations management 30
2.4.1 Routing and navigation 31
2.4.2 Transport management 31
2.4.3 Mobile workforce management 32
2.5 Regulatory compliance and reporting 32
2.5.1 Digital tachograph data download 33
2.5.2 Electronic toll collection 35
2.5.3 Other applications 37
2.6 Business models 38

3 Market forecasts and trends 39

3.1 Market analysis 39
3.1.1 Installed base and unit shipments 39
3.1.2 Regional markets 40
3.1.3 Vendor market shares 41
3.2 Market drivers and barriers 42
3.2.1 Macroeconomic environment 43
3.2.2 Regulatory environment 44
3.2.3 Competitive environment 45
3.2.4 Technology environment 45
3.3 Value chain analysis 46
3.3.1 Telematics industry players 47
3.3.2 Automotive industry players 51
3.3.3 Telecom industry players 51
3.3.4 IT industry players 54
3.4 Future industry trends 56

4 OEM products and strategies 59

4.1 Truck manufacturers 59
4.1.1 Daimler Group 59
4.1.2 Volvo Group 62
4.1.3 Scania 64
4.1.4 MAN Truck and Bus 66
4.1.5 DAF Trucks 67
4.1.6 Iveco 68
4.2 Construction equipment manufacturers 69
4.2.1 Bobcat 70
4.2.2 Caterpillar 70
4.2.3 Deere and Company 71
4.2.4 Hyundai Construction Equipment 72
4.2.5 JCB 72
4.2.6 Komatsu 73
4.2.7 Volvo CE 74
4.3 Trailer manufacturers 75
4.3.1 Schmitz Cargobull 75
4.3.2 Krone 76
4.3.3 Kögel 77
4.4 OE suppliers 77
4.4.1 Actia 77
4.4.2 Continental 78
4.4.3 Haldex 78
4.4.4 Stoneridge Electronics 79
4.4.5 WABCO 79
4.5 Hardware and software providers 80
4.5.1 Advantech-DLoG 80
4.5.2 Aplicom 81
4.5.3 Calamp 82
4.5.4 ERM Advanced Telematics 83
4.5.5 Falcom 83
4.5.6 Lysanda 84
4.5.7 Mobile Devices 84
4.5.8 Phoenix International 85
4.5.9 Pointer Telocation 85
4.5.10 Quake Global 87
4.5.11 Squarell 87

5 International aftermarket solution providers 89

5.1 DigiCore 89
5.2 Garmin and partners 91
5.3 Masternaut 93
5.4 MiX Telematics 97
5.5 Navman Wireless 100
5.6 Omnitracs 101
5.7 Telogis 104
5.8 TomTom Business Solutions 106
5.9 Trafficmaster 109
5.10 Transics 110
5.11 Trimble 113
5.12 Vehco 116

6 Regional aftermarket solution providers 119

6.1 Benelux and France 119
6.1.1 Eliot 119
6.1.2 Fleetlogic 120
6.1.3 Geodynamics 120
6.1.4 GreenCat 121
6.1.5 Inter-Data 122
6.1.6 IT Mobile 122
6.1.7 Micpoint 123
6.1.8 Novacom Europe 123
6.1.9 OCEAN 124
6.1.10 Orange Business Services 125
6.1.11 RAM Mobile Data 126
6.1.12 Sedimap 127
6.1.13 Traqueur 128
6.2 Germany and Central Europe 128
6.2.1 AROBS Transilvania Software 129
6.2.2 AutoGuard 130
6.2.3 CVS Mobile 131
6.2.4 ETA Automatizari Industriale 131
6.2.5 Euro Telematik 132
6.2.6 Finder 132
6.2.7 Framelogic 133
6.2.8 GPS Bulgaria 133
6.2.9 i-Cell 134
6.2.10 IAV 135
6.2.11 ICOM 136
6.2.12 Idem 137
6.2.13 Mireo 137
6.2.14 Mobile Objects 138
6.2.15 Openmatics 138
6.2.16 SAS Grup 139
6.2.17 Sherlog Trace 140
6.2.18 WebEye International 140
6.2.19 Yellowfox 141
6.3 The Mediterranean 141
6.3.1 Cefin Systems 142
6.3.2 Cobra Automotive Technologies 142
6.3.3 Detector 143
6.3.4 Frotcom International 143
6.3.5 G4S Telematix 144
6.3.6 Inosat 144
6.3.7 Loqus 144
6.3.8 MobiVision 145
6.3.9 Tecmic 146
6.4 Nordic countries 146
6.4.1 EcoFleet 147
6.4.2 Fleet 101 148
6.4.3 Fleetech 148
6.4.4 GateHouse 149
6.4.5 Locus 149
6.4.6 PocketMobile 150
6.4.7 Trackunit 150
6.5 UK and Ireland 151
6.5.1 Aeromark 151
6.5.2 Blue Tree Systems 152
6.5.3 Celtrak 152
6.5.4 FleetMatics 153
6.5.5 GreenRoad 155
6.5.6 Isotrak 156
6.5.7 Matrix Telematics 157
6.5.8 Microlise 157
6.5.9 Quartix 158
6.5.10 TRACKER Network 159
6.5.11 Trakm8 159
6.5.12 Transpoco 160
6.5.13 Webtech Wireless 160

Glossary 163



List of Figures

Figure 1.1: Commercial vehicles in use (EU23+2 2010) 4
Figure 1.2: New registrations of commercial vehicles (EU23+2 2012) 5
Figure 1.3: Commercial vehicle market trends by country (EU23+2 2012) 6
Figure 1.4: LCV manufacturer market shares (EU27+2 2012) 7
Figure 1.5: Trucks (>3.5t) market shares, by group and brand (EU27+2 2012) 8
Figure 1.6: Trucks (3.5-16t) market shares, by group and brand (EU27+2 2012) 9
Figure 1.7: Trucks (>16t) market shares, by group and brand (EU27+2 2012) 9
Figure 1.8: Bus and coach market shares, by group and brand (EU27+2 2012) 10
Figure 1.9: Trailer manufacturer production volumes and market share (EU23+2 2012) 11
Figure 1.10: Off-road equipment shipments by category (EU27+2 2012) 12
Figure 1.11: CVs and average fleet size by industry and company size (EU27 2006) 15
Figure 1.12: Examples of typical organisations for different LCV fleet sizes 16
Figure 1.13: Examples of typical organisations for different HCV fleet sizes 17
Figure 2.1: Fleet management infrastructure overview 20
Figure 2.2: Examples of FM unit form factors 21
Figure 2.3: Data interfaces used by FM units 22
Figure 2.4: Examples of devices connected to FM-units 23
Figure 2.5: Mobile network operators (EU23+2 2012) 25
Figure 2.6: Example of FM backoffice segment 27
Figure 2.7: Digital tachograph smart cards issued (EU23+2 Q2-2008) 34
Figure 2.8: Nationwide Toll systems for trucks in Europe (2012) 35
Figure 3.1: Fleet management shipments and penetration rate (EU27+2 2011-2017) 40
Figure 3.2: Fleet management installed base and penetration rate by region (Q4-2012) 41
Figure 3.3: Top ten fleet management providers, by installed base (EU27+2 Q4-2012) 42
Figure 3.4: Financial data for leading telematics industry players (2012) 48
Figure 3.5: FM mergers and acquisitions in Europe (2010-2013) 50
Figure 3.6: Mobile operators in Europe by M2M subscriber base (Q4-2012) 52
Figure 3.7: Examples of fleet management offerings by mobile operators (2012) 54
Figure 5.1: Masternaut Connect overview 95
Figure 5.2: TomTom WEBFLEET, PRO 9150, LINK 510 and ecoPLUS 108
Figure 5.3: Transics TX-SKY and TX-GO 112

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