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Home Care in Egypt

  • January 2016
  • -
  • Euromonitor International
  • -
  • 58 pages

As political conditions slowly stabilise after the revolutions of 2011 and 2013, a major threat still exists both economically and politically. Terrorist bombs and assassinations took place frequently over the course of 2015, which demonstrates that Egypt still has a long road ahead of it to achieve any form of stability, with security issues and political uncertainties weighing heavily on the business environment. However, an able government and a strong corporate environment did push the...

Euromonitor International’s Home Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Egypt
HOME CARE IN EGYPT
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Egypt Still in Recovery Mode
Procter and Gamble and Henkel Lead Home Care at Gbo Level
Home Care Products in the Spotlight
Hypermarkets and Supermarkets Remain Strong
Varied Performance Expected Within Home Care Over the Forecast Period
Key Trends and Developments
Limited and Fluctuating Growth
Corporate Social Responsibility Programmes and Advertising Campaigns Are Key To Consumer Loyalty
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Alexandria Detergents and Chemicals Co Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 2 Alexandria Detergents and Chemicals Co SAE: Key Facts
Competitive Positioning
Summary 3 Alexandria Detergents and Chemicals Co SAE: Competitive Position 2015
Arma for Soap and Detergents in Home Care (egypt)
Strategic Direction
Key Facts
Summary 4 Arma For Soap and Detergents: Key Facts
Summary 5 Arma For Soap and Detergents: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Arma For Soap and Detergents: Competitive Position 2015
Henkel Pdc Egypt Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 7 Henkel PDC Egypt SAE: Key Facts
Summary 8 Henkel PDC Egypt SAE: Operational Indicators
Competitive Positioning
Summary 9 Henkel PDC Egypt SAE: Competitive Position 2015
Home Care Co for Chemical Industries in Home Care (egypt)
Strategic Direction
Key Facts
Summary 10 Home Care Co for Chemical Industries: Key Facts
Competitive Positioning
Summary 11 Home Care Co for Chemical Industries in Home Care: Competitive Position 2015
Procter and Gamble Egypt Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 12 Procter and Gamble: Key Facts
Summary 13 Procter and Gamble Egypt SAE: Operational Indicators
Competitive Positioning
Summary 14 Procter and Gamble Egypt SAE: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 14 NBO Company Shares of Air Care: % Value 2011-2015
Table 15 LBN Brand Shares of Air Care: % Value 2012-2015
Table 16 Forecast Sales of Air Care by Category: Value 2015-2020
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Bleach: Value 2010-2015
Table 19 Sales of Bleach: % Value Growth 2010-2015
Table 20 NBO Company Shares of Bleach: % Value 2011-2015
Table 21 LBN Brand Shares of Bleach: % Value 2012-2015
Table 22 Forecast Sales of Bleach: Value 2015-2020
Table 23 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 24 Household Possession of Dishwashers 2010-2015
Category Data
Table 25 Sales of Dishwashing by Category: Value 2010-2015
Table 26 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 27 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 28 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 29 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2010-2015
Table 32 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 34 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 35 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 36 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 38 Household Possession of Washing Machines 2010-2015
Category Data
Table 39 Sales of Laundry Care by Category: Value 2010-2015
Table 40 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 41 Sales of Laundry Aids by Category: Value 2010-2015
Table 42 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 43 Sales of Laundry Detergents by Category: Value 2010-2015
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 45 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 46 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 47 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 48 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 49 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 51 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Polishes by Category: Value 2010-2015
Table 54 Sales of Polishes by Category: % Value Growth 2010-2015
Table 55 NBO Company Shares of Polishes: % Value 2011-2015
Table 56 LBN Brand Shares of Polishes: % Value 2012-2015
Table 57 Forecast Sales of Polishes by Category: Value 2015-2020
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Surface Care by Category: Value 2010-2015
Table 60 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 63 NBO Company Shares of Surface Care: % Value 2011-2015
Table 64 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 67 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Toilet Care by Category: Value 2010-2015
Table 70 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 71 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 72 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 73 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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