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This research presents actual information about the market of sofa and its state in April 2011.
The purpose of this marketing research is to describe the situation on the Russian market of sofa, to present actual information about the volumes of production, export, import, consumption, and state of the market, and also the changes that took place in 2010, as well as to build a forecast for the development of the industry in the medium term for the period until 2017.
A key differentiation between the Russian sofa market from the European sofa market is that Russian sofas are often used not only for sitting, but also for sleeping. The Russian furniture market, and the sofa market, in particular, are very fragmented. Thus, the share of the largest producer is less than 5%. The largest proportion of sofa products in Russia are sofa beds. According to official statistics, in 2010 compared to 2009, there was an increase in domestic production of sofa beds by 80%.
The report on the marketing research of the market of sofa includes:
· Analysis and forecast of the market dynamics
· Structure of consumption by Federal Regions
· Analysis of the domestic production and the market shares of the main market participants
· Analysis of the imports and exports
· Analysis of the factors that influence the development of the market
· Analysis of the state of the raw materials’ base
· Analysis of the forecast of the consuming industries
· Evaluation and forecast of the development of the market
· Financially-economic profiles of the leading enterprises in the industry
· Expert Interviews with top managers, representatives of the largest players on the market
· Analysis of documents, coming from the main market participants
· Analysis of statistical information:
- The Federal Service of Government Statistics “Rosstat”
- Federal Customs Service “VED”
- Ministry of the Economic Development
- Federal Tax Service
- Industry associations
The report about market of sofa is analyzed information about the following commodity groups:
· Sofa bed
· Ottoman The report will allow you to:
· Identify the major market indicators, build a forecast of the development of your own business on the basis of the state of the market
· Evaluate the growth potential and market threats
Main indicators, presented in the report of sofa market:
· Volume of production, exports and imports
· Market state indicators
· Consumption indicators