Teen Apparel Industry Overview

  • June 2008
  • -
  • Koncept Analytics
  • -
  • 19 pages

Teen retailers are doing their best to allure the youngsters by focusing on store designs and brands that connect with the teens. The retailers are also regularly introducing new products in their stores and updating their merchandise displays. With the teen population growing at a rate faster than the overall US population, strong sales are expected in the teen apparel industry

The report focuses on the US teen apparel industry – value and growth rate. It also discusses the key trends prevalent in the industry . The report provides comprehensive analysis of the consumer behavior in the teen apparel industry .

The report profiles the major industry players, including their key business strategies. It also compares the shopping pattern and popularity of specialty retailers amongst the teenagers.

Table Of Contents

I. Industry Definition

The business model of teen apparel industry is largely based on consumer recognition and acceptance of the brand name. The combined sales of top teen retailers have grown at more than 30% during the last 10 years.

Combined Revenues of Top Teen Retailers
Kids/Teen Apparel - Global Industry
Teen Income Sources by Age
Average Teen Spending per Month by Age
Teens who like Designer Brands
``In`` Items for Girls and Boys

II. Industry Trends

II. 1 Retailers working to develop personalized touch
II. 2 Future of teen industry ing - Move to technology integration
II. 3 T-shirts - Most popular garment in the teen sector
II. 4 Making way for new fabrics

III. Competitor Analysis

Teens’ four favorite specialty retailers include Old Navy, American Eagle, Hot Topic and Aeropostale. American Eagle and Hollister (Abercrombie and Fitch) are usually higher priced than Aeropostale.

Teens' Favorite Specialty Stores
Teen Girls’ Favorite Specialty Retailers
Shopping Pattern of Teens (boys and girls)
Current Industry State
Comparison of Industry Leaders

IV. Industry Player s

IV. 1 Aeropostale

Aeropostale targets junior high, high school and college guys and girls with its fashionable, sporty, all-American apparel and accessories. The firm ’s target customer is 11-20 years old, with a core customer base of 14 to 1VII.

Overview
Business Strategies

IV. 2 Abercrombie and Fitch

The firm ’s brands - Abercrombie and Fitch, Abercrombie, Hollister and RUEHL - represent various American lifestyles and are targeted to appeal to the same type of customer through different stages of his or her life from elementary school through post-college.

Overview
Business Strategies

IV. 3 American Eagle Outfitters

American Eagle Outfitters is a vertically integrated, specialty retailer which offers customers fashionable and trend-right basic apparel, which reflects a sporty, active lifestyle at great value for the quality and fashion.

Overview
Business Strategies

IV. 4 Urban Outfitters

Urban Outfitters stores target teens and young adults (18 to 30 years old) and offer women's and men's fashion apparel, footwear, and accessories, as well as an eclectic mix of apartment wares and gifts.

Overview
Business Strategies

IV. 5 Pacific Sunwear

Pacific Sunwear operates four chains of retail stores under the names Pacific Sunwear (PacSun), Pacific Sunwear Outlet, d.e.m.o., and One Thousand Steps. PacSun has begun to focus on the Girl customer, offering more fashion by growing its private label business.

Overview
Business Strategies

List of Tables

% of Teens who like these Brands (2003/06)
``In`` Items for Girls and Boys (2006)
Comparison of Industry Leaders (2006)
Aeropostale - Breakdown of Revenues by Product Category (2004-06)
Abercrombie and Fitch - Net Revenues by Brand (2004-06)
Pacific Sunwear - Merchandise Assortment as a % of Revenues (2004-06)

List of Charts

Combined Revenues of Top Teen Retailers (1995-2005)
Kids/Teen Apparel - Global Industry (2003-06)
Teen Income Sources by Age (12-15 Yrs)
Teen Income Sources by Age (16-17 Yrs)
Teen Income Sources by Age (18-19 Yrs)
Average Teen Spending per Month by Age (2006)
Teens' Favorite Specialty Stores (2006)
Teen Girls’ Favorite Specialty Retailers (2006)
Shopping Pattern of Teens by Age (2006)

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