Adult Mouth Care Market Analysis in Hungary

ADULT MOUTH CARE IN HUNGARY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2006-2011
Table 2 Sales of Adult Mouth Care: % Value Growth 2006-2011
Table 3 Adult Mouth Care Company Shares by Value 2007-2011
Table 4 Adult Mouth Care Brand Shares by Value 2008-2011
Table 5 Forecast Sales of Adult Mouth Care: Value 2011-2016
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2011-2016
Meditop Gyógyszeripari Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Meditop Gyógyszeripari Kft: Key Facts
Summary 2 Meditop Gyógyszeripari Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Meditop Gyógyszeripari Kft: Competitive Position 2011
Executive Summary
Moderate Growth With Decreasing Constant Sales
Manufacturers Invest Heavily in Advertising
Multinationals Dominate Consumer Health
Chemists/pharmacies Preserves Its Leading Role in Distribution
Steady Growth Is Predicted Over Forecast Period
Key Trends and Developments
Lengthening Economic Crisis, Deepening Debt Crisis
Pharmacies in Difficult Situation
Moderate Product Development, Massive Advertising
Central European Regulation of Health Claims Determines Innovation Trends in Vitamins and Dietary Supplements
New Age Arrived for Smokers
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 4 OTC Switches 2009-2011
Sources
Summary 5 Research Sources