Adult Mouth Care in Hungary

  • May 2014
  • -
  • Euromonitor International
  • -
  • 22 pages

Oral hygiene is slowly improving in Hungary since being well-groomed is becoming increasingly important. Nice teeth and fresh breath is part of a well-groomed look and therefore people try to spend more attention to oral hygiene. As adult mouth care is considered to be non-essential in Hungary, during the economic crisis the category suffered from decreasing volume sales. In 2013, real incomes increased which marginally strengthened demand for adult mouth products, resulting in 5% current value...

Euromonitor International's Adult Mouth Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Adult Mouth Care in Hungary
ADULT MOUTH CARE IN HUNGARY
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2008-2013
Table 2 Sales of Adult Mouth Care: % Value Growth 2008-2013
Table 3 NBO Company Shares of Adult Mouth Care: % Value 2009-2013
Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2010-2013
Table 5 Forecast Sales of Adult Mouth Care: Value 2013-2018
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2013-2018
Executive Summary
Stable Growth Driven by Growing Health-consciousness
the Government Continues To Fight Against Smoking
Economic Crisis Helped Low-priced Product Lines
Expanding Parapharmacies/drugstores
Growing Importance of Health Will Help Future Growth
Key Trends and Developments
Strengthening Health-consciousness and Self-medication Drives Growth of Consumer Health
Introduction of the New Distribution System of Cigarettes Brings Ambivalent Experiences
Stressful Lifestyles Affect Consumer Health Positively
Economic Crisis Strengthens Polarisation Within Vitamins and Dietary Supplements
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format: % Value 2008-2013
Table 15 Distribution of Consumer Health by Format and Category: % Value 2013
Table 16 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2011-2013
Sources
Summary 2 Research Sources












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