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Ear Care in Hungary

  • July 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

OTC ear care remained negligible in consumer health in Hungary in 2012. Most ear care products are offered for ear wax removal or painkilling. Wax removals only entered the category towards the end of the review period and are now accounting for increasing value share. Products that are suggested for ear inflammation or swimmer’s ear are all prescription-bound in Hungary, and only Otipax is available over the counter. As doctors suggest patients do not use wax removers or other types of OTC ear...

Euromonitor International's Ear Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ear Care in Hungary
EAR CARE IN HUNGARY

July 2013


LIST OF CONTENTS AND TABLES


Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Consumer Health Recovers From the Economic Crisis
Leading Pharmaceutical Players Turn To OTC
Global Pharmaceuticals Lead Sales
Consumers Continue To Trust in Chemists/pharmacies
Consumer Health Expected To Benefit From Rising Health Consciousness
Hungary Continues To Deal With the Effects of the Global Economic Crisis
Women Become An Important Target Audience in Consumer Health
Innovation Is the Answer To Intensifying Competition
Bigger Role for Social Media in Marketing Strategies
Smoking Bans Affect Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Distribution
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Sources
Summary 2 Research Sources












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