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Ear Care in Sweden

  • April 2013
  • -
  • Euromonitor International
  • -
  • 26 pages

As in many categories, the self-medication trend was a key driver of value growth in 2012. Health authorities encourage patients to self-medicate as this limit the pressure and cost to the overall healthcare system. Ear care sales in Sweden were dominated by products designed to loosen and soften the build-up of ear wax. The two leading brands within ear care, Cerusol and Revaxör, both perform this function.

Euromonitor International's Ear Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ear Care in Sweden
Euromonitor International
April 2013


Competitive Landscape
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Abigo Medical Ab in Consumer Health (sweden)
Strategic Direction
Key Facts
Summary 1 Abigo Medical AB: Key Facts: Key Facts
Summary 2 Abigo Medical AB: Operational Indicators
Company Background
Summary 3 Abigo Medical AB: Production Statistics 2012
Competitive Positioning
Summary 4 Abigo Medical AB: Competitive Position 2012
Executive Summary
Positive Value Growth for Consumer Health
Self-medication Trend Is A Key Theme
Multinationals Dominate in A Competitive Environment
Chemists/pharmacies Still Dominate Shifting Distribution Landscape
Continued Value Growth Expected
Key Trends and Developments
Deregulation Sparks Heated Debate
Rapid Slowdown in the Swedish Economy
the Impact of the Ageing Population
Increased Competition Means Hard Times for Pharmacy Retailers
Self-medication Drives Value Growth
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
European Regulatory Systems
Marketing Authorisations
Standardised Packaging Requirements
Vitamins and Dietary Supplements Registration and Classification
Regulation of Vitamins and Dietary Supplements
Regulation of Herbal Products
Self-medication/self-care and Preventative Medicine
Summary 5 OTC: Switches 2010-2012
Summary 6 Research Sources

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