In 2010, beer sales picked up again after a slump in 2009, with China’s share growing. Emerging markets, such as Brazil, India and Vietnam, are also gaining share, as the traditional beer consuming nations in Western markets become more mature. In this latest global briefing, Euromonitor International analyses the state of the global beer market, looking at categories, regions, companies, channels, key trends and opportunities impacting beer today and in the future.
Euromonitor International's Global Performance and Prospects for Beer global briefing offers an insight into to the size and shape of the Beer market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.