Global Market Performance and Prospects for Beer

  • July 2011
  • -
  • Euromonitor International

Emerging industries, such as Brazil, India and Vietnam, are also gaining share, as the traditional beer consuming nations in Western industry s become more mature. In this latest global briefing, Euromonitor International analyses the state of the global beer industry, looking at categories, regions, firms, channels, key trends and opportunities impacting beer today and in the future.

Euromonitor International's global briefing offers an insight into to the size and shape of the Beer industry in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing market issues and white spaces. It identifies the leading industry players and brands by total volume, offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections illustrate how the industry is set to change and criteria for success.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Beer industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

Global Performance and Prospects for Beer

July 2011
Introduction
Global Picture
Category Analysis
Regional Analysis
Channel Analysis
Competitive Environment
Prospects
Report Definitions

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