Mobile internet users in the US 2010-2015

• Publication date: July 2011

Overview This paper provides clients with the following data: • Mobile internet users 2010 to 2015 by year • Mobile internet user penetration by year • Leading categories of mobile browsing, 2011 • Time Spent on the Top 10 Internet Properties 2011 (minutes) • Mobile internet split between feature and smart phones, 2011 • Frequency of using mobile internet by age, 2011 • Frequency of using mobile in...

Overview
This paper provides clients with the following data:

• Mobile internet users 2010 to 2015 by year
• Mobile internet user penetration by year
• Leading categories of mobile browsing, 2011
• Time Spent on the Top 10 Internet Properties 2011 (minutes)
• Mobile internet split between feature and smart phones, 2011
• Frequency of using mobile internet by age, 2011
• Frequency of using mobile internet by sex, 2011


Methodology
This report draws from primary and secondary research. Sources are identified where secondary data has been employed. Forecasts have been developed using a variety of statistical methods and models and where possible have been compared with forecasts from other organizations.

Variables include:
• Previous year(s) shipments and penetration
• Renewal rates
• Population growth
• Demographic changes
• Mobile only households and growth
• 3G and 4G roll out, penetration and coverage
• Mobile internet and mobile broadband costs, speed, content, and reliability
• Consumer demand

Online Advertising Industry in the United States

Contents

Main report

Mobile internet user forecasts

Mobile internet penetration forecasts

Where is the demand for mobile internet coming from?

Time Spent on the Top 10 Internet Properties: PC vs Mobile

Frequency of mobile internet use by age and sex

Mobile internet use, split by feature and smartphones

About Coda Research Consultancy

Figures
Figure 1. Mobile internet user forecast 2010-2015

Figure 2. Mobile internet penetration 2010-2015

Figure 3. Leading Categories for Mobile Browsing Among US Mobile Internet Users, Feb 2011 (% of respondents)

Figure 4. Time Spent on the Top 10 Internet Properties 2011 (minutes)

Figure 5. Frequency of Using the Mobile Internet Among US Mobile Phone Users, by Age, Jan 2011

Figure 6. Frequency of Using the Mobile Internet Among US Mobile Phone Users, by Sex, Jan 2011

Figure 7. Mobile internet behaviour split by smartphones and feature phones