Nestle and Cadbury case study: adapting to the growing demand for dark chocolate

Introduction

This report on Cadbury and Nestlé forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on dark chocolate, whose sales are on the rise after alleged health benefits were revealed. As consumers demand ever-healthier lifestyles, its popularity is forecast to soar over the next few years

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Dark chocolate enjoys a modern renaissance 2
The alleged health benefits of dark chocolate give sales a boost 2
Confectionery companies are adept at meeting new health demands by launching dark chocolate products 2
Nestlé aims to muscle in on the dark chocolate market 3
Variations of established brands have been used to spearhead the dark chocolate drive 3
Nestlé's new dark chocolate ranges signal the company's more general drive into healthier foods 3
Cadbury's seeks to maintain and grow its dark chocolate market share 4
Cadbury's hopes dark chocolate will help it recover from the financial impact of its product recall 4
The acquisition of Green & Black's strengthens Cadbury's dark chocolate portfolio 5
APPENDIX 6
Case study series 6
Methodology 6
Secondary sources 6
Further reading 6
Ask the analyst 6
List of Figures
Figure 1: Recent dark chocolate bar launches include KitKat Fine Dark bar, Flake Dark and Cocoavia 3
Figure 2: Cadbury's Bournville has been launched under a new sub-brand, which was promoted using light-hearted research 5