Bernard Matthews: remodeling a brand after a crisis period
Introduction
This report on Bernard Matthews forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has sought to to re-establish customer loyalty to the brand, by realigning its products to the health trend, while releasing promotional material which promotes a family-friendly image
Scope
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Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market
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