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Back in business: Improved corporate profit and online classes will propel industry growth


Business Coaching in the US

The Business Coaching industry relies heavily on demand from its largest market, the middle and senior management of US corporations, which left it vulnerable to declining corporate profit. Following a period where businesses cut back on nonessential expenses, including employee business coaching programs, the industry has flourished. Unfortunately for industry operators, training budgets diminished as the economy faltered, causing revenue to decline. Small operators, which represent the majority of industry operators, were particularly hurt by declining demand, with some being forced to leave the industry in response to poor operating conditions. However, improving corporate profit and employment rates are expected to increase the number of industry enterprises. Furthermore, in the next five years, the industry is expected to expand as per capita disposable income rises and investor uncertainty declines.

This industry includes companies that offer short duration courses and seminars for management and professional development. Training is provided through public courses or through employers’ training programs, and the courses can be customized or modified. Instruction may be provided at the company’s training facilities, client or educational institutions, the workplace or the home and via television or the internet.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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Table Of Contents

Business Coaching in the US - Industry Market Research Report


Industry Definition
Main Activities
Similar Industries
Additional Resources


Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization


Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

Industry Data
Annual Change
Key Ratios


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