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Poland - Telecoms, IP Networks, Digital Media and Forecasts

  • January 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 84 pages

Fibre infrastructure expected to have accounted for 41% of total telecom investment in 2014
Poland’s mature and liberalised telecom market has seen considerable development in the broadband and mobile sectors. The privatised incumbent, rebranded as Orange Poland, has benefited from its parent company’s technical experience and know-how in the region. The regulatory environment has been shaped by EU principles designed to facilitate competition, and which has allowed a significant number of competing operators to enter the market. Recently this extended to opening

Orange Poland’s fibre network to access and pricing regulation.

The mature fixed broadband market, one of the largest in Eastern Europe, benefits from excellent cross-platform competition given the ubiquitous DSL infrastructure and extensive cable networks. DSL remains the most popular fixed broadband access platform, followed by cable services which are provided by a number of well-established cable TV operators. Fixed-line access is also available via FttX, and though this remains limited to a number of urban areas there is considerable support from the government and the European Union to fast-track fibre-based networks across the country. Mobile broadband in the most popular platform by subscribers, the result of mobile network operators having invested in infrastructure during the last few years, combined with the greater availability of sophisticated devices.

Poland’s mobile market is benefitting from continued investments in LTE networks. By the beginning of 2015, mobile penetration was about 152%, among the highest levels in the region and reflecting the popularity among consumers for keeping two or more SIM cards. With about 58 million subscribers, the market has room for 26 licensed operators, including 19 MVNOs. The relatively high number of network operators is indicative of market consolidation in coming years, as has been seen in other European markets. LTE networks are now widespread, and coverage is expected to improve markedly into 2015 following the regulator’s multi-spectrum auction.

Key developments:
Government creates Ministry of Administration and Digitalisation to oversee telecom sector development; Landis+Gyr develops delivers smart meters in Warsaw; Telecommunications Act amended; Deutsche Telekom acquires GTS Central Europe; Orange Poland revenue decline prompts outsourcing and disposal strategy; time taken for number portings reduced to one day; Orange Poland begin 1,800kms fibre network build; regulator enforces EC’s access and price ruling on Orange Poland’s fibre network; Orange tests Fibre-to-the-Distribution-point (FttDp) technology; Liberty Global sells Aster network to Netia; Toya deploys 1Gb/s FttP network; regulator signs off co-financing e-Services project; memorandum signed for constructing a national broadband infrastructure; cablecos step up network investment; Cyfrowy Polsat acquires Polkomtel; bundled services taken by 2.4 million customers; Netia buys Aster’s infrastructure from UPC Poland; incumbent predicts phase-out of single-play fixed-line telephony by end-2015; regulator accepts six bidders for second stage of auction in the 800MHz and the 2.6GHz bands; Polkomtel trials LTE-B technology; PTK Centertel adopts Orange brand following merger with Telekomunikacja Polska; regulator signs 800MHz usage agreement with Ukraine; regulator eases cuts in MTRs in exchange for network investment; regulator’s 2013 market data report; telcos’ operating and financial data to Q3 2014; recent market developments.

Companies mentioned in this report include:
Telekomunikacja Polska (Orange Poland), Netia, Telefonia Dialog, GTS Energis, Exatel, Telekomunikacja Kolejowa, UPC Poland, Aster, Multimedia Polska, Vectra, Polkomtel, CenterNet, T-Mobile Poland, P4/Play, PTK Centertel, Mobyland, Vectra, Cyfra+, Cyfrowy Polsat, N/TNK, TVP
Data in this report is the latest available at the time of preparation and may not be for the current year

Table Of Contents

Poland - Telecoms, IP Networks, Digital Media and Forecasts
1. Key Statistics
2. Telecommunications Market
2.1 Overview of Poland's telecom market
2.2 Market investment
3. Regulatory Environment
3.1 History
3.1.1 Telecommunications Act (2001)
3.1.2 Telecommunications Act (2004)
3.1.3 EU Regulatory Framework
3.1.4 Revised NFR
3.2 Regulatory authority
3.2.1 Office of Electronic Communications (UKE)
3.3 Telecom sector liberalisation in Poland
3.3.1 Local
3.3.2 Long distance
3.3.3 International
3.4 Privatisation
3.5 Interconnection
3.6 Carrier selection and carrier preselection
3.7 Access
3.7.1 Fibre access
3.8 Functional separation
3.9 Number Portability (NP)
4. Fixed Network Operators
4.1 Market overview
4.2 Orange Poland
4.3 Netia
4.4 Telefonia Dialog
4.5 Telekomunikacja Kolejowa (TK Telekom)
4.6 T-Mobile Poland
4.7 Exatel
5. Telecommunications Infrastructure
5.1 Fixed-line statistics
5.2 Orange Poland
5.3 Alternative operators
5.4 Voice-over-IP (VoIP)
5.5 Wholesaling overview
5.6 Smart Grids
6. Broadband Market
6.1 Overview
6.2 Government and EU support
6.3 Poland's emerging internet society
6.3.1 E-commerce
6.3.2 E-government
6.3.3 E-health
6.4 Fixed broadband statistics
6.5 Cable broadband
6.6 Asymmetrical Digital Subscriber Line (ADSL)
6.7 Fibre-to-the-Premises (FttP) networks
6.8 Wireless broadband
6.8.1 WiFi
6.8.2 WiMAX
6.8.3 Internet via satellite
6.9 Mobile broadband
7. Digital Media
7.1 Overview of Digital Media market
7.1.1 Business models
7.1.2 Digital TV (DTV)
8. Mobile Communications
8.1 Overview of Poland's mobile market
8.1.1 Mobile statistics
8.2 Regulatory issues
8.2.1 GSM licences
8.2.2 Third Generation licences awarded
8.2.3 Fourth GSM licence/fourth 3G licence auction
8.2.4 800MHz spectrum
8.2.5 2.6GHz
8.2.6 1800MHz spectrum
8.2.7 Mobile Number Portability (MNP)
8.2.8 Mobile Termination Rates (MTRs)
8.2.9 Roaming
8.2.10 Network sharing
8.2.11 Standard interfacing
8.3 Mobile technologies
8.3.1 Digital
8.3.2 Third Generation mobile
8.4 Major mobile operators
8.4.1 PTK Centertel/Orange
8.4.2 Polkomtel/Plus GSM
8.4.3 T-Mobile Poland
8.4.4 CenterNet
8.4.5 Mobyland
8.4.6 Mobile Virtual Network Operators (MVNOs)
8.5 Mobile voice services
8.5.1 Prepaid cards
8.6 Mobile Messaging
8.6.1 Short Message Service (SMS)
8.6.2 Mobile data services
8.6.3 Mobile content and applications
9. Forecasts
9.1 Forecasts fixed broadband subscribers 2013; 2015; 2020
9.1.1 Scenario 1 higher broadband subscriber growth
9.1.2 Scenario 2 lower broadband subscriber growth
Table 1 Country statistics 2014 (e)
Table 2 Telephone network statistics 2015 (e)
Table 3 Internet user statistics 2014 (Jun)
Table 4 Broadband statistics 2015 (e)
Table 5 Mobile statistics 2015 (e)
Table 6 National telecommunications authority
Table 7 Telecom revenue 2008 - 2015
Table 8 Proportion of telecom revenue by sector 2012 - 2013
Table 9 IT market revenue and growth 2004 - 2012
Table 10 Market share of investments by technology 2012 - 2014
Table 11 Telecom investment 2011 - 2014
Table 12 Interconnection revenue 2009 - 2013
Table 13 LLU as proportion of DSL lines 2008 - 2013
Table 14 Proportion of bitstream lines by operator 2012 - 2013
Table 15 Wholesale access as proportion of DSL lines, by type 2009 - 2013
Table 16 Numbers ported (from networks) 2009 - 2013
Table 17 Fixed-line telephony revenue and subscribers 2005 - 2015
Table 18 Market share of revenue by operator 2010 - 2013
Table 19 Market share of subscribers, Orange and altnets 2006 - 2013
Table 20 Market share of revenue, Orange and altnets 2006 - 2013
Table 21 Fixed-line voice traffic 2006 - 2015
Table 22 Market share of fixed-line accesses by technology 2012 - 2013
Table 23 Fixed-line telephony ARPU 2009 - 2015
Table 24 Orange Poland total retail WRL and POTS lines 2009 - 2014
Table 25 Orange Poland fixed-line ARPU 2009 - 2014
Table 26 Orange Poland Group financial data 2006 - 2014
Table 27 Netia financial data 2007 - 2014
Table 28 Netia subscribers by type 2008 - 2014
Table 29 Exatel financial data 2009 - 2010
Table 30 Fixed lines in service and teledensity 2000 - 2015
Table 31 VoIP revenue 2008 - 2015
Table 32 VoIP traffic and subscribers 2008 - 2014
Table 33 Fixed-line broadband users by technology 2010 - 2014
Table 34 Broadband market revenue by sector 2006 - 2013
Table 35 Proportion of broadband market revenue by sector 2006 - 2013
Table 36 Broadband penetration by technology 2009 - 2013
Table 37 Fixed-line broadband market share by operator 2011 - 2013
Table 38 ISP market share 2008 - 2013
Table 39 Proportion of broadband connections by data rate 2010 - 2013
Table 40 Internet users, subscribers and penetration rates 2000 - 2014
Table 41 Fixed broadband subscribers and penetration rate 2001 - 2015
Table 42 Orange Poland broadband ARPU 2008 - 2014
Table 43 Cable subscribers 2004 - 2014
Table 44 UPC Poland subscribers 2008 - 2014
Table 45 Cable market share of subscribers by operator 2010 - 2013
Table 46 Multimedia Polska broadband subscribers 2009 - 2014
Table 47 DSL broadband subscribers 2003 - 2014
Table 48 Orange Poland DSL subscribers 2003 - 2014
Table 49 Orange Poland VDSL subscribers 2011 - 2014
Table 50 Netia broadband subscribers 2008 - 2014
Table 51 DSL market share of subscribers by operator 2010 - 2013
Table 52 Satellite broadband subscribers 2008 - 2014
Table 53 Mobile broadband market share of subscribers by operator (2G/3G) 2008 - 2013
Table 54 Mobile broadband subscribers and penetration rate 2004 - 2015
Table 55 Orange dedicated mobile broadband subscribers 2007 - 2014
Table 56 Proportion of subscribers to bundled services by type 2010 - 2013
Table 57 Proportion of subscribers by bundle 2011 - 2013
Table 58 Market share of TV and broadband bundles by operator 2010 - 2013
Table 59 Pay TV market share by platform 2013
Table 60 Orange Poland Livebox, IPTV customers 2008 - 20134
Table 61 UPC homes passed 2003 2014
Table 62 UPC subscribers by service type 2003 - 2014
Table 63 Multimedia Polska financial data 2009 2014
Table 64 Multimedia Polska revenue by sector (old format) 2009 2013
Table 65 Multimedia Polska revenue by sector (new format) 2012 2014
Table 66 Multimedia Polska subscribers 2009 - 2014
Table 67 Multimedia Polska triple play subscribers by service 2009 - 2014
Table 68 Cyfrowy Polsat financial data 2004 - 2014
Table 69 Cyfrowy Polsat operational data (old style) 2004 - 2012
Table 70 Cyfrowy Polsat operational data (new style) 2012 - 2014
Table 71 Cyfrowy Polsat ARPU, SAC 2004 - 2013
Table 72 N financial data 2010 - 2011
Table 73 N subscriber data 2010 - 2011
Table 74 Orange DTH subscribers 2008 - 2013
Table 75 Mobile market revenue 2009 - 2014
Table 76 Mobile subscribers and penetration rate historic 1995 - 2004
Table 77 Mobile subscribers and penetration rate 2005 - 2015
Table 78 Mobile market share of revenue by operator 2009 - 2013
Table 79 Mobile market share of subscribers by operator 2009 - 2013
Table 80 Mobile market traffic and annual change 2006 - 2015
Table 81 Mobile number portings 2009 2013
Table 82 Retail roaming charges, voice, SMS, data 2010; 2012; 2014
Table 83 Roaming traffic (voice, SMS, data) 2007 - 2013
Table 84 Orange mobile services revenue 2010 - 2014
Table 85 Orange subscribers 2007 - 2014
Table 86 Orange total monthly ARPU 2010 - 2014
Table 87 Orange data ARPU share 2008 - 2014
Table 88 Polkomtel subscribers 2009 2010; 2012
Table 89 Polkomtel financial data 2009 - 2012
Table 90 Polkomtel annualised ARPU 2008 - 2009
Table 91 T-Mobile subscribers 2007 - 2014
Table 92 T-Mobile financial data 2005 - 2014
Table 93 T-Mobile ARPU and churn 2005 - 2014
Table 94 Play mobile subscribers 2007 - 2014
Table 95 Netia mobile subscribers 2010 - 2014
Table 96 Ratio of prepaid to postpaid subscribers 2003 - 2013
Table 97 Orange prepaid subscribers 2003 - 2014
Table 98 T-Mobile prepaid subscribers 2005 - 2014
Table 99 SMS messages sent and annual growth 2006 - 2014
Table 100 MMS messages sent and annual growth 2006 - 2014
Table 101 Mobile data traffic 2008 - 2015
Table 102 Forecast fixed broadband subscribers higher growth scenario 2013; 2015; 2020
Table 103 Forecast fixed broadband subscribers lower growth scenario 2013; 2015; 2020
Chart 1 Fixed-line telephony revenue and subscribers 2005 2015
Chart 2 Market share of subscribers, Orange and altnets 2006 2013
Chart 3 Market share of revenue, Orange and altnets 2006 2013
Chart 4 Orange Poland total retail lines and ARPU 2009 2014
Chart 5 Orange Poland Group financial data 2006 2014
Chart 6 Netia financial data 2007 2014
Chart 7 Netia subscribers by type 2008 2014
Chart 8 Broadband market revenue by sector 2006 2013
Chart 9 Proportion of broadband market revenue by sector 2006 2013
Chart 10 Fixed broadband subscribers and penetration rate 2001 2015
Chart 11 UPC Poland subscribers 2008 2014
Chart 12 UPC subscribers by service type 2003 2014
Chart 13 Multimedia Polska financial data 2009 2014
Chart 14 Multimedia Polska revenue by sector 2009 2014
Chart 15 Multimedia Polska subscribers 2009 2014
Chart 16 Cyfrowy Polsat financial data 2004 2014
Chart 17 Mobile subscribers and penetration rate 2000 2015
Chart 18 Orange total monthly ARPU 2009 2014
Chart 19 T-Mobile financial data 2005 2014
Exhibit 1 The EU Regulatory Framework for communications
Exhibit 2 Access, the local loop and unbundling an overview
Exhibit 3 2G spectrum awarded in Poland

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