Global Mobile Roaming: Operator Strategies, Opportunities and Challenges in the 3G and LTE Era

Publication date: June 2011

Keywords : telecom, telecommunication, telecommunications, mobile subscriber, internet

LTE is set to transform Roaming- but what impact will it have? With LTE services rolling out around the globe in 2011, operators and affiliates must prepare themselves for the transformative effect this will have on the telecoms industry, particularly the roaming sector. The enterprise roaming segment has long provided a reliable price inelastic revenue stream but this stream can be widened to include all subscribers and increase re...

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LTE is set to transform Roaming- but what impact will it have?

With LTE services rolling out around the globe in 2011, operators and affiliates must prepare themselves for the transformative effect this will have on the telecoms industry, particularly the roaming sector. The enterprise roaming segment has long provided a reliable price inelastic revenue stream but this stream can be widened to include all subscribers and increase revenues in a saturated market. International regulatory bodies are taking action in regards to roaming costs and we believe this is the right time to capitalise with smart and effective pricing strategies.

Roaming - Strategies and Revenues

How can additional revenues be gained from LTE roaming services? Visiongain research has shown that Roaming revenues will reach over US $66 Billion in 2016. To capitalise, we describe the right strategies to embark upon within this holistic and timely report. The report further dissects roaming revenues year-by-year, region by region and by service type from 2011-2016. You will also discover the current roaming legislation, new business models and the various drivers and barriers.

Why change roaming strategies now?

Operators need to deal with data pricing and bill shock swiftly to ensure subscribers utilise roaming services in increasing numbers. This report provides crucial data and forecasts for any current or potential member of the LTE and roaming ecosystems.

What is Different about this Report?

We conducted an independent and unbiased non-vendor affiliated assessment of the LTE Roaming topic. We surveyed and interviewed several key industry players to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential and in designing roaming strategies.

Some of the key points researched and forecasted include:
• Global Mobile VoIP revenues by 2016
• Roaming fraud revenue loss by 2016
• Data traffic for mobile subscribers by 2016
• % of subscribers switch off data services on their handsets while abroad
• % of subscribers who feel roaming data charges are too expensive
• % of global mobile subscribers who regularly utilise roaming services
• % of operator revenues that will come from roaming services in 2011
• % of operator revenues that will come from roaming services in 2016
• Global roaming revenue by 2016
• LTE roaming revenues by 2016
• Prepaid and Postpaid roaming markets
• Roaming revenues by Geography
• Roaming Market Assessment
• Operator Strategies in Europe and Asia Pacific

Who needs to read this report?

• Service Providers- Operators are aware of increasing demands for data and the potential revenues that could be gained from a higher roaming subscriber base. This report provides carefully considered strategies that will help operators reap benefits. This report also details the new business models needed in preparation for LTE roaming.
• LTE ecosystem members - LTE Roaming success will rely on successful and swift LTE uptake. Operators will want LTE services to support all of their services and this report details the rle of LTE within roaming as a service.
• Enterprises - Enterprises make up the majority of roaming subscribers, this report details the ratio of enterprise to non- enterprise users in both 2011 and forecasted for 2016.

Increase your understanding of this exciting market by ordering: Global Mobile Roaming: Operator Strategies, Opportunities and Challenges in the 3G and LTE Era

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Global Telecommunication Services Industry

Table of Contents

Executive Summary
E1 Transformation in European Mobile Roaming
E2 Data Roaming Regulations in the EU
E3 Global Roaming - Is there a need for new Business Models?
E4 LTE Spectrum refarming is changing the face of Roaming
E5 Points Emerged from this Research

1. Introduction - What is Global Mobile Roaming?
1.1 How Does Roaming Work?
1.2 Roaming Services - Voice and Beyond
1.2.1 Usage and Charges for Roaming
1.2.2 Prepaid and Postpaid Roaming Charges
1.2.3 Wholesale Charges for Roaming
1.2.4 Tariff Types
1.3 Aim of the Report
1.4 Questions Answered by this Report
1.5 Structure of the report
1.6 Methodology

2. Current Roaming Market and Business Models
2.1 International Roaming Business Models
2.1.1 Conventional international roaming business models
2.1.2 In-House Roaming Partnerships
2.1.3 Regional and Global International Roaming Alliances
2.1.4 Hubbing - New International Roaming Business Models
2.1.4.1. MACH Roaming Hubs
2.1.4.2 MACH Launches RoamHouse
2.1.5 The Advantages of Roaming Hubs
2.2 Mobile Termination Rates - Revenues to go up?
2.3 Potential Market Barriers to Roaming Services
2.3.1 Mobile Roaming and the Threat from Bypass Services
2.3.1.1 Roaming and the threat from VoIP
2.3.1.1.1 3 UK and Skype
2.3.1.2 Truphone - and the Impact on Roaming
2.3.2 Wi-Fi and the Threat to International Roaming Services
2.4 New and Current Technologies for Roaming Services
2.4.1 Near Real Time Roaming Data Exchange
2.4.2 Customised Application for Mobile networks using Enhanced Logic (CAMEL)
2.4.3 Global Roaming Quality (GRQ)
2.4.3.1 Traffic Steering
2.4.3.2 Revenue Assurance
2.4.3.3 The Open Connectivity (OC) Initiative
2.5 Key Points -Summary
2.6 LTE and the Impact on Roaming Services - Next Generation Mobile Network
2.6.1 Benefits of LTE Roaming
2.6.2 LTE Impact on Roaming - Core
2.6.3 LTE Roaming Impact on Billing and Wholesale
2.6.4 LTE Local Breakout Impact on Roaming Billing
2.6.5 LTE Roaming and Network Interworking Evolution
2.6.6 LTE Roaming Summary
2.6.6.1 Future LTE Roaming
2.7 Data usage and the impact on Roaming
2.7.1 Mobile Web Popularity Drives Data Demands
2.7.1.1 Data Roaming and the Effect of EU Legislation
2.7.1.2 US Legislation - FCC Re-examines Data Roaming
2.7.2 New Business Models for Capitalising on Data Roaming
2.8 Global Roaming Alliances
2.8.1 The Bridge Alliance
2.8.2 The Conexus Mobile Alliance
2.8.3 AMI Alliance - Asia Mobility Initiative
2.8.4 Asian Regulatory Bodies
2.8.5 The FreeMove Alliance
2.8.6 The Arab Regulators Network
2.8.7 International Mobile Roaming - The Americas
2.8.8 Zain One Network
2.8.9 PCCW Roaming Services

3. Key Roaming Operator Options and Roaming Strategies
3.1 o2 - Roaming offering
3.1.1 o2 - Calling and Texting from Abroad
3.1.2 o2 - Calling and Texting from Abroad with International Traveller Service
3.1.3 o2 - Using Data Abroad
3.2 Orange
3.2.1 Orange Calling Zones
3.2.2 Orange Roaming Charges and Costs
3.2.3 Orange EU Data Limit
3.2.4 Travel Bundles
3.2.4.1 Pay Monthly - Europe Traveller
3.2.4.2 Pay Monthly - World Traveller
3.2.4.3 Data - EU limit
3.2.4.4 Travel Data Bundles
3.2.4.5 Travel Data Bundles - Europe
3.2.4.6 Travel Data Daily - Europe
3.2.4.7 Global Travel Data Bundles
3.2.4.8 USA and Canada Bundles
3.2.5 In-Flight Roaming
3.2.6 Orange Business Users
3.2.6.1 Orange Business Users - Voice Pricing
3.2.6.2 Orange Business Users - Data Pricing
3.2.6.3 Orange Business Users - SMS/MMS Pricing
3.3 US - Key Operator Roaming Options and Strategies
3.3.1 Sprint Nextel
3.3.1.1 Sprint Nextel 4G International Roaming
3.3.1.2 Sprint Nextel International Direct connect
3.3.1.3 Sprint Nextel International Texting Service
3.3.2 AT&T
3.3.2.1 AT&T World Connect
3.3.2.2 GoPhone International
3.3.2.3 International Data Packages
3.3.3 Verizon
3.3.3.1 Verizon International Roaming
3.4 Rest of World -Key Roaming Operator Options and Strategies
3.4.1 SFR France
3.4.1.1 SFR World
3.4.1.2 SFR Data - Internet Mobility Pack Day Europe / USA for Internet Key Pads and 3G +
3.4.2 Telefonica - Roaming Services for Operators
3.5 Roaming Tariff Comparison - Key Roaming operators

4. Roaming Forecasts
4.1 SMS Roaming - High Volumes making High Values?
4.2 Roaming Revenues - Maximising the Future
4.3 Global Roaming Revenues 2010 - 2016
4.4 Roaming Market Share and Market Value by Region - 2011
4.5 Roaming Market Share and Market Value by Region - 2016
4.6 Roaming Service Type Forecasts
4.7 LTE Roaming Forecasts
4.8 Enterprise Roaming - Statistics and Forecasts

5. Roaming Conclusions and Recommendations
5.1 Roaming in Europe
5.2 Roaming outside of EU
5.3 Roaming Hubs - The Future of Roaming?
5.4 SMS Roaming Prices by Region - Europe (2011)
5.5 Voice Roaming Prices by Region - Europe (2011)
5.6 Data Roaming Prices by Region - Europe (2011)
5.7 Voice Roaming Summary
5.8 Data Roaming Summary
5.9 Key Roaming Trends - Summary
5.10 What Customers Want - Roaming Surveys
5.11 Combating Bill Shock - Fair Pricing Recommendations

6. Glossary

List of Figures

Figure 1: How roaming works
Figure 2: SMS Roaming
Figure 3: MMS Roaming
Figure 4: Data Roaming

List of Tables

Table 1.1: Tariff Types
Table 2.0: International Roaming Business Models
Table 2.2: RoamHouse - Services Offered
Table 2.5: Truphone Methods of Service
Table 2.8: LTE Service Roll out Schedule
Table 2.9: LTE Service Roll out Schedule
Table 2.10: LTE Service Roll out Schedule
Table 2.14: Bridge Alliance Members
Table 2.15: Bridge Alliance Services
Table 2.16: Conexus Mobile Alliance Members
Table 2.17: AMI Alliance Members
Table 2.18: Asian Regulatory Bodies for Roaming Standards
Table 2.19: AREGNET Members
Table 2.20: Countries in which the Zain One Network has replaced roaming
Table 2.21: PCCW tariffs and roaming services
Table 3.1: o2 Roaming Charges - Pay Monthly
Table 3.2: o2 Roaming Charges - Pay & Go
Table 3.3: o2 Roaming Charges - Business
Table 3.4: o2 Roaming Charges - International Travel Service
Table 3.5: o2 Roaming Charges - Business & International Travel Service
Table 3.6: o2 Data Roaming Charges - Pay Monthly
Table 3.7: o2 Data Roaming Charges - Pay & Go
Table 3.8: o2 Data Roaming Charges - Business
Table 3.9: Countries Included in Europe Pricing Zone
Table 3.10: Average Data Usage
Table 3.11: Orange Calling Zones - Europe 1
Table 3.12: Orange Calling Zones - Europe 2
Table 3.13: Orange Calling Zones - Rest of the World 1
Table 3.14: Orange Calling Zones - Rest of the World 2
Table 3.15: Orange Roaming Charges - Pay Monthly
Table 3.16: Orange Roaming Charges - Pay As You Go
Table 3.17: Orange Europe Traveller Bundle Costs
Table 3.18: Orange World Traveller Bundle Costs
Table 3.19: Europe Travel Data Bundles - 30 day and monthly
Table 3.20: Travel Data Daily Bundle - Europe
Table 3.21: Global Data Bundles
Table 3.22: USA and Canada Bundles
Table 3.23: Orange In-Flight Roaming Charges
Table 3.24: Orange Roaming Zones - Business Users
Table 3.25: Orange Business Users - Roaming Voice Pricing
Table 3.26: Orange Business Users - Data Pricing
Table 3.27: Orange Business Users - Standard Travel Text Rates
Table 3.28: Orange Business Users - Standard Travel MMS Rates
Table 3.29: Countries for use of Sprint Nextel 4G Day Pass
Table 3.30: AT&T GoPhone Pay As You Go - International Long Distance Rates
Table 3.31: AT&T GoPhone Pay As You Go - International Long Distance Rates
Table 3.32: AT&T GoPhone Pay As You Go - International Long Distance Rates
Table 3.33: AT&T Data Usage Tariffs
Table 3.34: Verizon International Roaming Rates - Voice calls
Table 3.35: Verizon Roaming SMS Rates
Table 3.36: Verizon Global Data Tariff
Table 3.37: SFR Roaming tariff - from abroad
Table 3.38: SFR Roaming tariff - from abroad
Table 3.39: Telefonica Roaming Services for Operators
Table 3.40: Roaming Tariff Comparison - Key Roaming operators
Table 4.2: Number of Subscribers who roam (2011)
Table 4.10: Global Roaming Market Value and Market Share by Region 2011
Table 4.13: Global Roaming Market Value and Market Share by Region 2016
Table 4.19: Comparative Roaming Revenue Forecast 2010-2016
Table 5.1: Average SMS roaming Prices by Region - Europe (2011)
Table 5.3: Roaming Voice Calls - Average price per minute, Europe (2011)
Table 5.5: Voice Calls - Average price per minute (to receive) Europe (2011)
Table 5.7: Data - Average price per MB, Postpaid Europe (2011)
Table 5.9: Data - Average price per MB, Prepaid Europe (2011)
Table 5.11: Data - Average price per MB, Prepaid/Postpaid Comparison Europe (2011)
Table 5.14: European Roaming Summary

List of Charts

Chart E1: European Travel Figures 2010-2011
Chart 2.1: Systems through Which Roaming Calls are Processed
Chart 2.3: Global Mobile VoIP Revenues 2010-2016
Chart 2.4: % Operators Restricting VoIP Services
Chart 2.6: Quality of Roaming Calls
Chart 2.7: Roaming Fraud Revenue Loss
Chart 2.11: Mobile Subscriber Data Traffic 2010-2016
Chart 2.12: Subscriber use of data services while abroad
Chart 2.13: Reasons for not using data while abroad
Chart 4.1: % of Subscribers who Roam (2011)
Chart 4.3: % of Subscribers who Roam (2016)
Chart 4.4: SMS sent 2010-2016
Chart 4.5: Mobile Service Revenues 2011
Chart 4.6: Mobile Service Revenues 2016
Chart 4.7: Global Roaming Revenues 2010-2016
Chart 4.8: Global roaming market share by region - 2011
Chart 4.9: Roaming revenues by region - 2011
Chart 4.11: Global roaming market share by region - 2016
Chart 4.12: Roaming revenues by region - 2016
Chart 4.14: % Share of Roaming service type - 2011
Chart 4.15: Roaming Revenues by service type - 2011
Chart 4.16: % Share of Roaming service type - 2016
Chart 4.17: Roaming Revenues by service type - 2016
Chart 4.18: Roaming revenues by service type, comparison 2011/2016
Chart 4.20 All Roaming Revenues 2010-2016
Chart 4.21: LTE Roaming Revenues 2010-2016
Chart 4.22: % of Enterprise Roaming Subscribers - 2011
Chart 4.23: % of Enterprise Roaming Subscribers - 2016
Chart 5.2: Average SMS roaming Prices by Region - Europe (2011)
Chart 5.4: Roaming Voice Calls - Average price per minute, Europe (2011)
Chart 5.6: Voice Calls - Average price per minute (to receive) Europe (2011)
Chart 5.8: Data - Average price per MB, Postpaid Europe (2011)
Chart 5.10: Data - Average price per MB, Prepaid Europe (2011)
Chart 5.12: Data - Average price per MB, Prepaid/Postpaid Comparison Europe (2011)
Chart 5.13: Data - Average price per MB, Prepaid/Postpaid % difference Europe (2011)
Chart 5.15: European Roaming Summary
Chart 5.16: Importance of roaming costs when choosing network
Chart 5.17: Subscriber type - for subscribers choosing network based on roaming costs
Chart 5.18: Purpose of European Trips
Chart 5.19: % of roaming services utilised
Chart 5.20: Fairness of Roaming Prices

Companies Listed

3
Aircell
Airtel
AIS
Al Madar
AMI Alliance
ANRT (The National Telecommunications Regulatory Agency)
APT (Asia Pacific Telecommunity)
ARE
AREGNET
ARPT (Authority Regulatory Post and Télécommunications)
ASEAN (Association of South East Asian Nations)
Asiaspace
AT&T
BayRICS
Bell Canada
Bite
Bridge Alliance
BSNL
Cell C
Cellcom
Cellular South
CenturyTel
China Mobile
China Telecom
Chunghwa Telecom
CITC (Communication and Information Technology Commission, Saudi Arabia)
Claro
CLEAR Mobitel
Commnet Wireless
Conexus Mobile Alliance
Cox Communications
CSL
CTM
Deutsche TeleKom
DiGi
Djiboutie
DNA
dtac
E Plus
Elisa
Emobile
EMT
Entel PCS
Etisalat
Excelcomindo
FarEasTone
FreeMove
Globe
GSMA
Huawei
Hutchison, 3
Hutchison Telecom
ICT (Supreme Council for Communication and Information Technology)
IDEA Cellular
Indosat
INTT
Irak - Ministry of Transport and Communications
Kcell
KDDI
KPN
KT
KTF
Lap wireless
LG Telecom
LightSquared
LMT
M1
MACH
Maxis
MetroPCS
Ministry of Communications (Kuwait)
Mobikom Austria
Mobyland & CentreNet
Movistar
MTIT
MTNL
MTS
Nokia Siemens Networks
NTC
NTRA
NTT DoCoMo
O2
Optus
Orange
Paltel
PCCW
Public Service Wireless
Qualcomm
Rogers Wireless
Rostelecom
SAARC (South Asian Association for Regional Cooperation)
Sasktel
SFR
Shaw Communications
SingTel
SK Telecom
Smart Communications
Smartone
SNPTS
Softbank Mobile
Sprint Nextel
Starhub
STC
STE (Syrian Telecommunication Establishment)
Sun Cellular
Svyazinvest
Swisscom
T Mobile
Taiwan Mobile
TDC
TelaSonera
Tele 2
Telecom Italia
Telecom NZ
Telefonica
TeleNor
Telia Danmark
TeliaSonera
Telkomsel
Telstra
Telus
Texas Energy Network
TMN
T-Mobile
TRA (Telecommunications Regulatory Authority, Bahrain)
TRA (Telecommunications Regulatory Authority, United Arab Emirates)
TRA (Telecommunications Regulatory Authority, Lebanon)
TRA (Telecommunications Regulatory Authority, Oman)
TRC (Telecommunications Regulatory Commission, Jordan)
TrueMove
Truphone
UCell
UME EPM
Verizon Wireless
VHA
Vinaphone (Vietnam)
Viva Cell-MTS
Vivo
Vodacom
Vodafone
Wind
Yota
ZAIN
Ziggo4
ZTE

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