The U.S. Market for Non-Chocolate Candy

The U.S. Market for Non-Chocolate Candy

Candy makes a potentially sour situation…sweet! Though faced with a largely mature U.S. market, rising manufacturing costs, and consumer health and obesity concerns, the non-chocolate candy market has managed to drive innovation and sales. Healthier non-chocolates are gaining ground, particularly those based on diet benefits, such as sugar-free candies, which have surged in sales, and functional and fortified candies, which are seeing increased product introductions. If anything is an indicator of the health juggernaut, it is the consistent growth of single-serving in non-chocolate candy.
Market growth was particularly robust in 2006 with a 7% gain over 2005 retail sales of $8.3 billion, driven by the integration of health benefits into new product launches, and aided by cross-category innovation and sales through non-traditional retailers. The question is, what can sustain this growth for the future? Organics. For the first time, Packaged Facts has devoted an entire chapter to the role of organics in the non-chocolate candy market.

The new report, The U.S. Market for Non-Chocolate Candy, analyzes sales and growth potential for hard and chewy non-chocolates, kids’ novelty and interactive candies, mints other than breath fresheners, fruit- and mint-flavored candies, non-chocolate nut candies, licorice and gummies, diet candies, and seasonal offerings. The report surveys marketing and new product trends and dissects consumer demographics for non-chocolate candy overall, fruit/mint non-chocolates, caramel/nut non-chocolates, and leading brands. The report also tracks variations in food- and health-related attitudes among adult consumers of non-chocolate candy, presenting comparisons with chocolate candy, as well as detailed brand preference data for teens (age 12-17) and children (age 6-ll) as prime consumers.

What You’ll Get in this Report
The U.S. Market for Non-Chocolate Candy is a brand-new report that offers a unique perspective on the changing market for non-chocolate candies. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Non-Chocolate Candy offers. The report addresses the following segments:
The Market (including market size and composition, and projected market growth)
The Marketers (including discussions of specific marketer brand and market shares)
The Consumer (who’s buying what, and where)
The Products
Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the non-chocolate candy market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for non-chocolate candies, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for candy based on Simmons data.

This report will help:
Marketing Managers identify market opportunities and develop targeted promotion plans for non-chocolate candy.
Research and development professionals stay on top of competitor initiatives and explore demand for products in the non-chocolate candy arena.
Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
• Scope and Methodology
• Market Size and Growth
• Growth Factors
• New Product Trends
• The Candy Consumer

Chapter 2 The Market
• Scope and Methodology
• Market Scope
• Report Methodology
• Market Size and Growth
• Marketer and Brand Shares
• Forecast
Chapter 3
• State of the Candy Nation
• Health Concerns Shape the Direction of Candy Development
• Population Shifts
• Kid Buying Power Nears $19 Billion
• Parental Attitudes toward Kids’ Advertising Vary but Concerns Do Not
• The High Impact of Aging Baby Boomers
• Bon-bons for Boomers
• Hispanic Numbers and Influence Growing
• Hershey’s Outreach Affective
• Legislative and Regulatory Issues
• Sugar Reform
• Childhood Obesity
• School Vending & Candy Taxes
• Blurring Channels Make Interesting Partners
• Testing the Waters: Flexibility and Adaptability
• A Future of Shifting Marketing Approaches
• Selected Non-Chocolate Candy 2006 Ad Spend
• Changing Media Consumption
• Altoids Kisses Off The Traditional Plan
• Digital Increasingly Important
• Acquisitions and Mergers Slow
• 2006-2007 M&A Activity
Chapter 4
• 417 New Candy Product Lines in 2006
• Upstart Trends: Single Serve and Organic/Natural
• Let Me Entertain You: Novelty and Interactive Candy
• Upscale Indulgence All the Way
• Think Way Out: Go Eastern
• Healthier, Functional and Fortified Candies
• Candiceuticals?
• Get Your Antioxidants Here
• Omega-3 Fatty Acids’ Many Benefits Could It Be Gluten-Free
• Sugar-Free No Longer Bittersweet
• Get The Fat Out
• Super Food Phenomenon

Chapter 5
• Opportunities in Organic
• Chocolate Leadership
• Increased Efforts and Options to Replace Ingredients With Natural/Organic
• Organic Is Here to Stay
• What Is Organic?
• Easing of Standards Bad for Organic Industry?
• Organic Consumers Are Particular
• Natural/Organic Overlay Adds Healthier Persona
• It’s About More Than Organics
• Beware the Backlash
Chapter 6
• Note on Simmons Market Research Bureau Consumer Data
• 25% of Adults Eat Non-Chocolate Candy
• Non-Chocolate Candy More Vivid Persona
• Heavy Usage Index of 209 for Blacks
• Fruit/Mint-Flavored vs. Caramel/Nut
• Non-Chocolate Consumers Adventurous with Food
• Brand Demographics
• Starburst the Top Brand at 5.5% Rate
• 38% of Kraft/Nabisco’s Lifesavers Fans Are Heavy Users
• Women Index Highest for Kraft/Nabisco’s Creme Savers Brand
• Blacks Post Index of 377 for Sugar Daddy
• The Kid Factor
• SweeTarts, Twizzlers Strong in Higher-Income Households
Chapter 7
• Note on Simmons Market Research Bureau Consumer Data
• 50% of Teens Eat Non-Chocolate Candy
• Black Teenagers Represent 20% of Market
• Skittles Is Top Teen Brand at 19% Usage Rate
• 89% of Kids Eat Non-Chocolate Candy
• Flat Indexes for Children
• Topps Among Top Marketers
• Non-Chocolates Gain Traction Among 6- to 11-Year-Olds

Appendix: Addresses