The U.S. Market for Hispanic Foods and Beverages

The U.S. Market for Hispanic Foods and Beverages

Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples such as #1 Hispanic brand Goya dried beans and rice growing, other traditional Hispanic brands are making their way into the United States, including #1 Mexican dairy brand LaLa. In almost every food and beverage category, shoppers can find offerings with a Hispanic flair, which is why Packaged Facts projects that this segment of the U.S. retail marketplace will reach $8.4 billion by 2011, up 48% from 2006. This segment continues to attract new consumers of Hispanic foods hailing from Mexico, Central America and Latin America, as well as the Caribbean islands, as adventurous Americans want more than salsa with their chips. Learn how this rapidly growing food and beverages segment is changing how America eats and drinks.

Hispanic Foods & Beverages in the U.S. contains comprehensive data on the U.S. market for Hispanic foods and beverages, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles major marketers, both in the manufacturing and foodservice arenas.

What You’ll Get in This Report
Hispanic Foods & Beverages in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Hispanic Foods & Beverages in the U.S. offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the Hispanic food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Hispanic foods and beverages, as well as projected markets and trends through 2011.

This report will help:
* Marketing managers identify market opportunities and develop targeted promotion plans for Hispanic foods and beverages.
* Research and development professionals stay on top of competitor initiatives and explore demand for Hispanic foods and beverages.
* Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy Hispanic foods and beverages.
* Business development executives understand the dynamics of the market and identify possible partnerships.
* Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
• Scope and Methodology
• The Products
• Size and Growth of the Market
• The Marketers

Chapter 2 The Products
• Key Points
• Market Scope
• Products Outside Scope
• Hispanic Foods and Beverages
• Product Breakouts
• Government Regulations

Chapter 3 The Market B
• Key Points
• Market Size and Growth
• Market Growth Factors
• Projected Market Growth

Chapter 4 The Marketers
• Key Points
• Competitive Overview
• Retail Marketer Overview
• Competitive Profile: Authentic Specialty Foods, Inc. (Chino, CA)
• Competitive Profile: Bimbo Bakeries USA, Inc. (Fort Worth, TX)
• Competitive Profile: Goya Foods, Inc. (Secaucus, NJ)
• Competitive Profile: Gruma Corp. (Irving, TX)
• Competitive Profile: Ruiz Foods, Inc. (Dinuba, CA)
• Competitive Foodservice Overview
• Competitive Profile: Chipotle Mexican Grill, Inc. (Denver, CO)
• Competitive Profile: Qdoba Restaurant Corp. (Wheat Ridge, CO)
• Competitive Profile: Taco Bell Corp. (Irvine, CA)

Chapter 5 Foodservice
• Key Points
• Foodservice Continues to Grow
• Consumer and Menu Trends
• Full-Service and Quick-Service Operational Trends
• How Foodservice Establishments Get Their Wares
• Table 5-1 Top 10 U.S. Foodservice Distributors by Dollar Sales, 2006
• Many Places to Enjoy Hispanic Foods and Beverages
• Fast-food Outlets and QSRs Dominate
• Kiosks and Pushcarts Make Products Available Anywhere
• Vending Machines Big for Handheld Items
• C-Stores Are a Big Foodservice Venue for Hispanic Foods
• Foodservice Menu Items
• Beyond Taco Salad and Quesadillas
• Convenience: Delivery and Takeout
• Restaurant-Quality Mexican Cuisine Delivered to
• Customers’ Homes
• At Restaurants, Takeout Takes Off
• The Tasty Handheld Torta
• Baseball, Apple Pie … and Tacos!
• Serving More Hispanics and Aging Boomers
• Hispanics Want “Their” Coffee Their Way

Chapter 6
• Key Points
• Retail Outlets
• Appealing to Hispanic Consumers
• Retail Prices
• Distribution Methods

Chapter 7 The Consumer
• Key Points
• Hispanic Consumers
• Hispanic Food and Beverage Consumers

Chapter 8 New Products and Trends
• Key Points
• What’s Driving New Products and Trends?
• New and Noteworthy Products