Personal Therapy Sensory Devices: Americans Get Their Electronic Om On

Personal Therapy Sensory Devices: Americans Get Their Electronic Om On

Abstract: Stress is the #1 health concern for Americans, and women especially say that stress has an impact on their lives. As consumers look for ways to relax and rejuvenate, they are increasingly turning to personal therapy sensory devices for affordable stress relief within the comforts of home. This market covers electronic, non-prescription, personal use devices that stimulate the senses and offer therapeutic, as well as emotional benefits; for example, air quality, aromatherapy, heat therapy, light and color therapy, sound therapy and massage therapy devices (excluding vibrators intended for sexual use). Packaged Facts conservatively estimates that U.S. retail sales of personal therapy sensory devices topped $1 billion in 2006, a four percent gain over 2005.

More Americans are jumping into the driver’s seat when it comes to their health for a number of reasons: Aging Baby Boomers are trying to stay active, the cost of conventional health care is skyrocketing, acceptance of complementary and alternative medicines is growing and health-related information is increasingly accessible via the Internet. Personal therapy sensory devices dovetail with these needs by offering a relatively affordable and convenient remedy for the savvy consumer. As retailers introduce pricier quasi-medical products to meet growing consumer interest in self-administered treatment, along with more upscale products for consumers who want to bring the spa experience home, Packaged Facts expects the market for personal therapy sensory devices to grow to $1.2 billion by 2011.

Personal Therapy Sensory Devices: Americans Get Their Electronic Om On contains comprehensive data on the U.S. market for personal therapy sensory devices, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles major marketers.

What You’ll Get in This Report Personal Therapy Sensory Devices: Americans Get Their Electronic Om On makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Personal Therapy Sensory Devices: Americans Get Their Electronic Om On offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the personal therapy sensory device market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for personal therapy sensory devices, as well as projected markets and trends through 2011.

This report will help:
* Marketing managers identify market opportunities and develop targeted promotion plans for personal therapy sensory devices.
* Research and development professionals stay on top of competitor initiatives and explore demand for personal therapy sensory devices.
* Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy personal therapy sensory devices.
* Business development executives understand the dynamics of the market and identify possible partnerships.
* Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
• Scope
• Methodology
• Market Size and Growth
• Marketplace Trends
• Marketing Dynamics
• Key Demographic Groups

Chapter 2 The Market
• Scope
• Methodology
• Product Segment Overview
• Complementary and Alternative Medicine Roots
• Market Size and Growth
• Note About Market Segmentation Data
• Personal Therapy Sensory Device Sales Top $1 Billion
• Massagers Flatten Out
• Air Quality Clearing Up
• People Can You Hear Me?
• Ooh, Ooh That Smell
• Heat Therapy Not So Hot
• Light and Color Therapy Are Glowing
• Imports Show Mixed “Massage”
• Forecast
• Market to Reach $1.2 Billion by 2011
• Massage Devices Top Half-Billion Dollar Mark; Light and Color Devices Lead in Growth
Chapter 3 Marketplace Trends
• Increase in Stress-related Ailments
• Women More Stressed
• Rise in Exurbanization Contributes to Stress
• Increased Medical Costs
• Complementary and Alternative Medicine Now Mainstream
• Comprehensive Surveys Find More Than One in Three Use CAM
• The Prayer Principle
• Use of CAM for Specific Conditions
• Reasons for Using CAM
• CAM and Age 50+ Use in 2006
• Trend Toward Self-medicating
• Easy Access Health Information
• The Indulgent Spa Influence
Chapter 4 Marketing Dynamics
• Personal Therapy Sensory Device Product Trends
• Listen Up
• Sensory Overload
• Medical Crossover
• Beauty Crossover
• Overseas Inspiration: Japan
• The High Price of Feeling Good
• The Ultimate Personal Sensory Therapy
• Selected Personal Care Appliance Introductions, 2006-2007
• Direct Response TV Opportunities
• Consumer Direct Marketing Concerns
• PTSDs Currently On-Air
• Major Marketers Innovating
• Major Retailers Already Prepared
• Slow Sales Growth, Rising Costs Prompt Industry Consolidation
• Diversification or Liquidation
• Competition Is Therapeutic
• Going Mainstream
• Top Marketers
• Marketer Profile: HoMedics, Inc.
• Overview
• Performance
• Product Portfolio
• Current Activity
• Marketer Profile: Helen of Troy Ltd.
• Overview
• Performance
• Product Portfolio
• Current Activity

Chapter 5 Key Demographic Groups
• Baby Boomers: Attitude and Income
• Gays and Lesbians: Trendsetters
• Single Women: Independence and Indulgence