Natural and Organic Personal Care Products in the U.S.

Natural and Organic Personal Care Products in the U.S.

It used to be so simple: Natural and organic HBC brands were pure and healthful, poorly packaged and marketed -- no danger to anybody. But during 2002-2006, retail sales soared to $6 billion; by 2012, that figure could be $8 billion. Now, as natural HBC brand management becomes more sophisticated; as traditional differences between mass retail and natural food/HBC channels melt; and as the natural products themselves are reformulated to please mainstream America, things are getting complicated -- yet the opportunities are hotter than ever...

This third edition of Packaged Facts’ best-selling guide to the natural HBC arena, Natural and Organic Personal Care Products in the U.S., portrays its rapidly morphing dynamics: Separate chapters on skincare, haircare, oral care, and color cosmetics present historical and future dollar patterns, together with Packaged Facts’ trusted in-depth analysis. Extensive Simmons demographic data are also included. And the battle strategies of Burt’s Bees, Colgate/Tom’s of Maine, Hain Celestial, Weleda, and others are detailed.

What You’ll Get in this Report,
Natural and Organic Personal Care Products in the U.S., 3rd Edition, makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Natural and Organic Personal Care Products in the U.S. offers.

The report addresses the following segments:
* The Market (including market size and composition, and projected market growth)
* The Marketers (including discussions of specific marketer brand and market shares)
* Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
* Retail and Internet Strategies
* The Consumer (who’s buying what, and where)
* The Products
* Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the natural/organic care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for natural personal care products, as well as projected sales and trends through 2012. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for natural care products based on Simmons data.

This report will help:
* Marketing Managers identify market opportunities and develop targeted promotion plans for natural and organic personal care products.
* Research and development professionals stay on top of competitor initiatives and explore demand for natural and organic personal care products.
* Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
* Business development executives understand the dynamics of the market and identify possible partnerships.
* Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
• Introduction
• The Products
o Four Categories: Skincare, Haircare, Oral Care, Color Cosmetics
o Skincare
o Haircare
o Oral Care
o Color Cosmetics
o Typical Ingredients
o Cosmeceutical Functions: Health = Beauty
o Four Controversial Ingredients
o Fluoride
o Parabens
o Propylene Glycol
o SLFs
• Regulation
• Market Size and Growth
• Market Share
• Factors in Future Growth
• Projected Market Sales
• The Competitive Situation
• Product Trends
• Consumer Advertising
• Distribution and Retail
• The Eco-Shopper Consumer
Chapter 2 Trends and Opportunities
• Trends and Opportunities
Chapter 3 Natural Skincare Products
• The Products
• Category Size and Growth
• Factors in Future Growth
• Projected Sales
• The Marketers
• Natural Skincare Product Trends
• Consumer Advertising and Promotions

Chapter 4 Natural Haircare Products
• The Products
• Category Size and Growth
• Factors in Future Growth
• Projected Sales
• The Marketers
• Natural Haircare Product Trends
• Consumer Advertising and Promotions

Chapter 5 Natural Oral Care Products
• The Products
• Category Size and Growth
• Factors in Future Growth
• Projected Sales
• The Marketers
• Natural Oral Care Product Trends
• Consumer Advertising and Promotions

Chapter 6 Natural Color Cosmetics Products
• The Products
• Category Size and Growth
• Natural Makeup Blooms to $341 Million in 2006
• Table 6-1 U.S. Retail Dollar Sales of Natural Color Cosmetics, 2002-2006 (Dollars in Millions)
• Natural Food/HBC Channel Still Commands Natural Makeup Category
• Mass Accounts for Just 1% or 2% of Natural Makeup Sales
• …While Natural’s Share of Makeup Sales in Mass Is Still Negligible
• Table 6-2 Natural Color Cosmetics' Share of U.S. Mass-Channel* Retail Dollar Sales of All Color Cosmetics (Natural and Non-Natural), by Segment, 2002-2006 (Dollars in Thousands)
• If Sales of J & J Brands Are Added Back In...

• Factors in Future Growth
• Some Factors the Same as in Overall Natural HBC Market
• Natural Makeup’s Efficacy: Does It Work?
• Shelving Still Problematic: Do They Have My Shade?
• Wellness Takes a Back Seat to Vanity
• “Lite” Green vs. “Bright” Green
• Serving Teen/Tween Needs Will Ensure Future Use
• Table 6-3 Projected U.S. Population of Girls Aged Infancy through 19, by Age Bracket, 2005-2010 (In Thousands)
• Projected Sales
• Natural Makeup to Rush Toward $700 Million Mark in 2012
• Table 6-4 Projected U.S. Retail Dollar Sales of Natural Color Cosmetics, 2006-2012 (Dollars in Millions)
• The Marketers
• Of 250 Natural Color Cosmetics Marketers, 40 Are Significant
• Virtually All Players Are Privately Held Specialists
• Table of Marketers and Brands
• Table 6-5 Leading Marketers of Natural Color Cosmetics, and Their Representative Brands
• Natural Color Cosmetics Product Trends
• Over 500 New Natural Makeup SKUs in 2006
• Table 6-6 Numbers of New Natural or Organic Color Cosmetics Products, by Product Type, 2002-2006
• Exotic Ingredients and Cosmeceutical Value
• Balms Become Glosses Become Lipstick
• Shimmers
• Promo/Seasonal Lines
• Table 6-7 Selected New Introductions of Natural or Organic Color Cosmetics, 2006-2007
• Consumer Advertising and Promotions
• Over $2 Million Spent to Advertise Natural Makeup in 2006
• MD Formulations/Bare Escentuals the Sole Spender
Chapter 7 The Competitive Situation
• A Brief Competitive Overview
• A Brief Competitive Overview
• Marketer Shares
• Competitive Profile: AEA Holdings/Burt’s Bees, Inc.
• Competitive Profile: Colgate-Palmolive Co./Tom’s of Maine, Inc.
• Competitive Profile: The Estée Lauder Cos., Inc./ Aveda Corp.
• Competitive Profile: The Hain Celestial Group, Inc.
• Competitive Profile: Now Health Group, Inc.
• Competitive Profile: Weleda AG/Weleda, Inc.
• Three Marketers to Watch

Chapter 8 Distribution and Retail
• Distribution
• At the Retail Level
• Retail Focus: Delhaize Group/Hannaford Bros. Co.
• Delhaize Posts Record Net Sales of €19 Billion
• Hannaford Goes Natural/Organic in High-profile Way

• Retail Focus: Whole Foods Market, Inc.
• Sales Top $5.6 Billion in Fiscal 2006
• Whole Body HBC Department Is Wholly Natural/Organic
• Whole Foods’ Fair Trade “Guarantee”
• Whole Foods Fights to Acquire Wild Oats
Chapter 9 The Consumer
• About Simmons Data
• The Natural/Organic Products Shopper
• The Consumer: Psychographics/Attitudes
• The Eco-Shopper Consumer
• The Consumer: Natural Skincare Brand Use
• The Consumer: Natural Haircare Brand Use