Broadcasting & Cable TV in Italy

Broadcasting & Cable TV in Italy

Datamonitor's Broadcasting & Cable TV in Italy industry profile is an essential resource for top-level data and analysis covering the broadcasting & cable tv industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using constant 2006 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 14
5.3 Supplier Power 15
5.4 New Entrants 16
5.5 Substitutes 17
5.6 Rivalry 18
CHAPTER 6 Leading Companies 19
6.1 Mediaset SpA 19
6.2 Vivendi 21
6.3 RAI 23
CHAPTER 7 Market Forecasts 24
7.1 Market Value Forecast 24
CHAPTER 8 Macroeconomic Indicators 25
CHAPTER 9 Appendix 27
9.1 Methodology 27
9.2 Industry Associations 28
9.3 Related Datamonitor Research 28

LIST OF TABLES
Table 1: Italy Broadcasting & Cable TV Market Value: $ billion, 2002-2006 9
Table 2: Italy Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2006 10
Table 3: Italy Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2006 11
Table 4: Key Facts: Mediaset SpA 13
Table 5: Key Financials: Mediaset SpA 14
Table 6: Key Facts: Vivendi 15
Table 7: Italy Broadcasting & Cable TV Market Value Forecast: $ billion, 2006-2011 18
Table 8: Italy Size of Population (million) , 2002-2006 19
Table 9: Italy GDP (1995=100), 2002-2006 19
Table 10: Italy Inflation, 2002-2006 19
Table 11: Italy Exchange Rate, 2002 20