Bleach Market Analysis in China

• Publication date: April 2013
• Report size: 33 pages

A widening range of laundry care and surface care for example began to contain bleach, reducing the need to use bleach separately. For example, leading home care manufacturer Guangzhou Blue Moon launched Blue Moon High Performance Laundry Detergents containing colour safe laundry bleach in November 2010. In addition, there was a shift away from the... Euromonitor International's industry report offers a comprehensive guide to the size and ...

A widening range of laundry care and surface care for example began to contain bleach, reducing the need to use bleach separately. For example, leading home care manufacturer Guangzhou Blue Moon launched Blue Moon High Performance Laundry Detergents containing colour safe laundry bleach in November 2010. In addition, there was a shift away from the...

Euromonitor International's industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms, the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report


* Gain in-depth understanding of the Bleach industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Cleaning Compound Industry in China

Bleach in China

July 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Bleach: Value from 2005 to 2010
Data table 2 Sales of Bleach: % Value Growth from 2005 to 2010
Data table 3 Bleach Market Shares from 2006 to 2010
Data table 4 Bleach Brand Shares from 2007 to 2010
Data table 5 Projection Sales of Bleach: Value from 2010 to 2015
Data table 6 Projection Sales of Bleach: % Value Growth from 2010 to 2015
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2010
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2010
Shanghai Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Shanghai WhiteCat Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Shanghai WhiteCat Co Ltd: Competitive Position 2010
Executive Summary
High Inflation and Growing Interest in Specialised Products Boost Sales
Eco-friendly Products See Strong Development
Competition Intensifies Between Domestic Firms and Multinationals
Internet Retailing Booms
Constant Value Growth Maintained by Value-added Products
Key Trends and Developments
Consumers and Producers Increasingly Focus on Environment
Rising Income Levels Encourage Consumers To Buy Specialised Products
Domestic Firms Boost Urban Sales While Multinationals Expand Rural Sales
Internet Retailing Booms Thanks To Widening Broadband Connectivity
Advertising Plays A Growing Role in Stimulating Sales
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Data table 7 Households from 2005 to 2010
Market Data
Data table 8 Sales of Home Care by Segment : Value from 2005 to 2010
Data table 9 Sales of Home Care by Segment : % Value Growth from 2005 to 2010
Data table 10 Sales of Home Care by Region: Value from 2005 to 2010
Data table 11 Sales of Home Care by Region: % Value Growth from 2005 to 2010
Data table 12 Home Care Market Shares from 2006 to 2010
Data table 13 Home Care Brand Shares from 2007 to 2010
Data table 14 Sales of Home Care by Distribution Format: % Analysis from 2005 to 2010
Data table 15 Sales of Home Care by Segment and Distribution Format: % Analysis 2010
Data table 16 Projection Sales of Home Care by Segment : Value from 2010 to 2015
Data table 17 Projection Sales of Home Care by Segment : % Value Growth from 2010 to 2015
Data table 18 Projection Sales of Home Care by Region: Value from 2010 to 2015
Data table 19 Projection Sales of Home Care by Region: % Value Growth from 2010 to 2015
Definitions
Sources
Summary 7 Research Sources