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Bleach in the Philippines

  • March 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Current value growth slowed down in bleach during 2015, although the category remains dynamic and sizeable. Many households in the Philippines are accustomed to using bleach for a wide variety of home care purposes, given its effectiveness and affordable price. However, consumers’ rising sophistication also saw more consumers willing to explore specific home care products for targeted usage instead of relying purely on bleach. This, in turn, limited the performance of bleach in 2015.

Euromonitor International’ s Bleach in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in the Philippines
BLEACH IN THE PHILIPPINES
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Green Cross Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 1 Green Cross Inc: Key Facts
Competitive Positioning
Summary 2 Green Cross Inc: Competitive Position 2015
Unilever Philippines Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 3 Unilever Philippines Inc: Key Facts
Competitive Positioning
Summary 4 Unilever Philippines Inc: Competitive Position 2015
Wellmade Mfg Corp in Home Care (philippines)
Strategic Direction
Key Facts
Summary 5 Wellmade Manufacturing Corp: Key Facts
Competitive Positioning
Summary 6 Wellmade Manufacturing Corp: Competitive Position 2015
Executive Summary
Home Care Clocks Positive Current Value Growth in 2015
Demand for Convenience Surrounds Home Care
International Players Remain in Control of Home Care
Grocery Retailers Remains the Preferred Retail Distribution Channel for Home Care
Home Care Set To Continue Recording Positive Growth
Key Trends and Developments
Minimal Impact of Slow GDP Growth on Home Care
International Players Dominate Home Care
Grocery Retailers Dominate the Retail Distribution of Home Care
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources

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