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Ear Care in Denmark

  • May 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

Current value sales of ear care grew by 1% to reach DK14.3 million in 2012. Despite the interest in good health, ear care remained a small category. That could be said due to a limited number of players and brands in this category and due to the relatively small value of sales. Ear care is usually limited to a format of drops in order to keep the ear canals clean from wax. Only a few brands of such products are available. A limited number of consumers purchase and use these products, and that...

Euromonitor International's Ear Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ear Care in Denmark
EAR CARE IN DENMARK
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Consumer Health Records Positive Value Growth in 2012
Economic Climate and Price Reduction Damage Value Sales Growth
Experienced International Companies Dominate Consumer Health
Chemists/pharmacies Is Popular Channel But Internet Retailing Gains Share
Modest Growth Is Predicted Over the Forecast Period
Key Trends and Developments
Demographic Changes Influence Consumer Health
Positive Attitude Towards Self-medication Encourages Sales
Maturity Decelerates Growth Rate
Strong Competition in Distribution Channels
Internet and Online Activities in Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Sources
Summary 2 Research Sources












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