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Laundry Care in Belarus

  • January 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

In 2016 the economic downturn continued in Belarus, characterised by a decline in real GDP. Faced with lower spending power and shrinking disposable incomes, Belarusian consumers cut down expenses on non-essential laundry care products and tried to switch to cheaper ones. However, due to continuing devaluation of the national currency and increasing production costs, unit prices grew, supporting the category development in current value terms.

Euromonitor International’s Laundry Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Belarus
LAUNDRY CARE IN BELARUS
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Barkhim Oao in Home Care (belarus)
Strategic Direction
Key Facts
Summary 1 Barkhim OAO: Key Facts
Competitive Positioning
Summary 2 Barkhim OAO: Competitive Position 2016
Borisovskij Zavod Plastmassovyh Izdelij Oao in Home Care (belarus)
Strategic Direction
Key Facts
Summary 3 Borisovskij Zavod Plastmassovyh Izdelij OAO: Key Facts
Competitive Positioning
Summary 4 Borisovskij Zavod Plastmassovyh Izdelij OAO: Competitive Position 2016
Sontsa Pkf Icp in Home Care (belarus)
Strategic Direction
Key Facts
Summary 5 Sontsa PKF ICP: Key Facts
Competitive Positioning
Summary 6 Sontsa PKF ICP: Competitive Position 2016
Executive Summary
Home Care Continues To See Declining Volume Sales
Increasing Consumer Caution Limits Sales of Non-essential Products
Domestic and Russian Brands Get Increased Attention
Modern Retail Continues To Develop in Belarus
Stable Yet Positive Development Is Expected in Home Care
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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