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Sports Nutrition in Nigeria

  • July 2013
  • -
  • Euromonitor International
  • -
  • 18 pages

Although a relatively new category in the Nigerian market, sports nutrition is seeing steady growth due to the robust distribution of the leading brand in the category, Wellman by Vitabiotics Nigeria. The company has been able to use cheaper prices and marketing activities, such as posters at points of sale, to increase demand for its brand. The category benefited from a trend towards increased exercise amongst young people in particular.

Euromonitor International's Sports Nutrition in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sports Nutrition in Nigeria
SPORTS NUTRITION IN NIGERIA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition: Value 2007-2012
Table 2 Sales of Sports Nutrition: % Value Growth 2007-2012
Table 3 Sports Nutrition Company Shares 2008-2012
Table 4 Sports Nutrition Brand Shares 2009-2012
Table 5 Forecast Sales of Sports Nutrition: Value 2012-2017
Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2012-2017
Executive Summary
Consumer Health Sees Strong Value Growth in 2012
Growing Health Awareness Drives Growth in Vitamins and Dietary Supplements
Emzor Pharmaceutical Industries Continues To Lead the Core OTC Category
Independent Chemists Remains the Main Distribution Channel
Forecast Growth Is Expected To Be Stronger Than Review Period Growth
Key Trends and Developments
Nigeria's Economic Growth Does Not Lead To Strong Income Growth
Increased Health and Wellness Awareness Drives Sales of Vitamins and Dietary Supplements
Despite the Ageing Trend, Nigeria's Population Remains Relatively Young
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources












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