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Traditional Toys and Games in Italy

  • August 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Traditional toys and games in Italy increased by 3% in current value terms in 2015. Such a positive performance confirms the continuous growth potential of the category, which has experienced a reversal in its fortunes over the last two years, an especially positive achievement when compared with other consumer goods in Italy, many of which continue to struggle due to by the adverse economic conditions, Nevertheless, the economy of Italy is showing some signs of resilience as the propensity of I...

Euromonitor International’s Traditional Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Traditional Toys and Games in Italy
TRADITIONAL TOYS AND GAMES IN ITALY
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Lego SpA in Toys and Games (italy)
Strategic Direction
Key Facts
Summary 1 LEGO SpA: Key Facts
Competitive Positioning
Summary 2 LEGO SpA: Competitive Position 2015
Executive Summary
Good Performance of the Whole Market
Partial Economic Recovery, Successful New Films and Mobile Gaming Boost Growth
Innovation Drives Sales
Internet Retailing Is Growing
Interaction With Digital Devices and Virtual Reality Set To Be Key Future Trends
Key Trends and Developments
Sales of Traditional Toys and Games Negatively Affected by Declining Birth Rates
Internet Retailing and Mobile Retailing Continue To Gain Share in Toys and Games Distribution
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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