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Traditional Toys and Games in Japan

  • September 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Traditional toys and games declined by 1% in 2015 to reach \553 billion. The category contracted due to declining sales of the Yo-kai Watch series, which had helped the category to achieve strong 4% value growth in the previous year. By 2015, sales of Yo-kai Watch in traditional toys and games had passed their peak, leading to a 20% contraction in value terms, although the favourite characters remained popular amongst Japanese children. The movie launched in December 2015 outperformed Star Wars...

Euromonitor International’s Traditional Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Traditional Toys and Games in Japan
TRADITIONAL TOYS AND GAMES IN JAPAN
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Bandai Co Ltd in Toys and Games (japan)
Strategic Direction
Key Facts
Summary 1 Bandai Co Ltd: Key Facts
Competitive Positioning
Summary 2 Bandai Co Ltd: Competitive Position 2015
Executive Summary
Contraction in Dress-up and Role Play Leads To A Decline in Traditional Toys and Games
Licenced Toys and Games Remain Popular Among Children in Japan
Monster Strike Affords Huge Success for Mixi
Online Shopping Offers Convenience To Time-pressed Consumers
Positive Growth Predicted for Toys and Games Over the Forecast Period
Key Trends and Developments
Licencing Remains A Significant Sales Generator in Toys and Games in Japan
Monster Strike Takes Japan by Storm in Mobile Gaming
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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