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Traditional Toys and Games in South Korea

  • June 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

In 2015, the major two categories of action figures and accessories and construction toys recorded the highest value growth of 8% respectively and solidified their position as the leaders of traditional toys and games. The combined value share of these categories was 49% in 2015. Each year, there has been a mega hit product in the action figures category that originated from animation characters. In 2015, the hero was Turning Mecard, which had a strong impact on the local toys market. Constructi...

Euromonitor International’s Traditional Toys and Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Traditional Toys and Games in South Korea
TRADITIONAL TOYS AND GAMES IN SOUTH KOREA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Sonokong Co Ltd in Toys and Games (south Korea)
Strategic Direction
Key Facts
Summary 1 Sonokong Co Ltd: Key Facts
Summary 2 Sonokong Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Sonokong Co Ltd: Competitive Position 2015
Executive Summary
Toys and Games Continues To Grow Positively in 2015
Television Commercials Help To Push Sales for Major Mobile Games
Netmarble Games Corp Becomes the New Top Player
Higher Concentration of Internet Retailing
Positive Outlook
Key Trends and Developments
'kidults' Become the Next Target Group To Replace the Decreasing Child Population
Internet Retailing Increases Its Influence in 2015
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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