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Traditional Toys and Games in Taiwan

  • June 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Value sales of traditional toys and games achieved moderate growth of 3%, after a marginally negative value CAGR over the review period, to reach NT$7.3 billion in 2015. As traditional toys and games gradually matures, this performance can be attributed to the successful launches of toys reflecting popular movies in 2015. This phenomenon was particularly observed in action figures and accessories and construction. Action figures and accessories registered the highest retail value growth of 15%,...

Euromonitor International’s Traditional Toys and Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Traditional Toys and Games in Taiwan
TRADITIONAL TOYS AND GAMES IN TAIWAN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Toys "r" US Taiwan Ltd in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 1 Toys "R" Us Taiwan Ltd: Key Facts
Summary 2 Toys "R" Us Taiwan Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Toys "R" Us Taiwan Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Toys "R" Us Taiwan Ltd: Competitive Position 2015
Executive Summary
Healthy Growth Observed for Video Games Over the Review Period
Increasing Competition Leads To Greater Fragmentation
Domestic Manufacturers Are Marginalised and Losing Share
Toys Retailers Focus on Running Internet Websites Instead of Outlet Expansion
Healthy Growth Is Expected for Toys and Games Due To the Technology Revolution in Gaming Applications
Key Trends and Developments
Licenced Toys and Games Become A Major Driver of Value Sales
Internet Retailing Records the Strongest Growth Due To Consumers' Reliance on High-technology Devices and the Internet
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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